I enjoy coaching people through their business and marketing problems. Often, I am meeting with somebody who is starting from scratch and it’s an opportunity to explore the best practices available and make an impact on the world. So much fun! The other day I was working with an amazing entrepreneur who is really going for it. She is working hard and building content and credibility very quickly. … [Read more...]

Selling content is easy with compelling content. This is great news for marketers in the so-called sexy sectors like skydiving, travel, leisure and travel. It's not easy to get people excited about your brand for accounting firms, insurance brokerages, or plumbing repair services. However, creativity and a willingness to think outside the box can make any industry engaging and … [Read more...]

You'll probably have had enough of the constant stream articles entitled "Is this year for mobile marketing?" if you were involved with digital marketing around 10-15 years ago. We all knew that mobile would be a major channel. Now, we just needed the "killer app" to make it happen. As you can see, however, the interest in mobile marketing has declined significantly since those ebullient … [Read more...]

When my kids were little, I used to make a big, fun deal out of Groundhog Day (a weird American holiday). I would make them giggle by telling them wild and fanciful tales of how we used to celebrate this day in “The Old Country” and even give them little gifts. Over the years, my kids have kept this funny tradition up. On “Groundhog Day Eve” we send each other hilarious text messages about our … [Read more...]

Over the last few years, social media has been a major factor in ecommerce sales. Marketers can now better connect with potential customers through social media. Hootsuite has found that social media users have grown by more than 1,000,000 in the last three years according to its study. Social media advertising allows you to reach new customers and existing customers, making it an important … [Read more...]

Let's begin with what a marketing plan isn't: hiring someone to manage your social networks and upload TikToks. Also, it is not about running banner ads that no one clicks on or wants. Marketing strategies are the blueprint for how a company grows by reaching, converting, and retaining new customers. A clear marketing strategy identifies measurable goals and validates the market problem your … [Read more...]

The old saying goes, "It all begins with an email list." Your email list is becoming more important as the age of third-party data ends. However, not every email list is sufficient. A list of interested and relevant email subscribers is essential. A well-designed newsletter signup form is the key to this. You can find inspiration to create a high-converting lead capture system by reading … [Read more...]

Imagine the scene: You've spent countless hours searching for the perfect fringed moccasins. You are thrilled and click through to the product page. Now you can add to your bag. Then disaster strikes: they are out of stock. Online shoppers have become all too familiar with this scene in recent years. According to Adobe Analytics, a perfect storm of supply disruptions and surge demand … [Read more...]

I’ve been in marketing for many years and I’ve seen such upheaval over the decades. But I can make a case that an all-time Top Five issue in our profession is the emerging collision of civil activism and marketing. The reason is simple. In the not-to-distant past, a marketing strategy was forged through economic, competitive forces. But today, it’s undeniable that politicized trends of civil … [Read more...]

Let's get real. The sheer number of available marketing technology tools is overwhelming for every marketer. Which are the top automation platforms? What is your prescriptive analysis? Are you using the right technology for increasing the effectiveness of your social media campaigns? Did you know that AI can also do this? The Martech 5000 Supergraphic is a famous graphic that represents … [Read more...]