Today I have an important announcement. Drip, the most popular e-commerce marketing automation platform has acquired Sleeknote. You can rest assured that if you are a customer or partner, nothing will change. Sleeknote, all of its products and features will continue to be available at the current pricing plan. You can also get expert support from our Customer Success and Managed Solutions … [Read more...]

Every day, lead generation is evolving. This is more apparent online than anywhere else. Paid advertising is more expensive, and technology is improving to address public concerns about data privacy. This makes zero-party data even more important. To get that data, however, you must make it worth their while and not put them on guard. A good lead magnet can help with this and other tasks. … [Read more...]

You're likely to have encountered a request for proposals (RFP) if you've been in the marketing industry for some time. You may have different opinions about what an RFP is and how effective it can be, depending on whether you are the client or the agency. RFPs were a great way for buyers to compare and categorize suppliers of similar products (commodities) in their prime. Let's say you … [Read more...]

Content marketing is essential, not only because it builds trust, generates leads, and cultivates customer loyalty but also because it has become the norm from the consumer's side. It helps to shape what customers want from brands that they interact with. It is more risky to ignore it than to invest in it. Without a vibrant Instagram account, videos and some influencer campaigns, what … [Read more...]

Your SEO marketing strategy is the key to unlocking your brand’s growth potential. It’s how you rank on search engine results pages (SERPs), drive organic traffic to your website, and ultimately grow conversions and sales. Even though every marketer today has heard of SEO and most know its importance, most brands approach SEO with a variety of separate tactics rather than linking it to your … [Read more...]

My aunt sends out her family newsletter every Christmas. She shares with us the progress of the vegetable garden, how the boys are doing at work and how my uncle added a new station or branch line to his model train set. My aunt is a marketing genius in a lot of ways. Newsletters are one way to keep a loyal and engaged audience. Research from Kinsta shows that emails containing the word … [Read more...]

For new entrepreneurs, the Ecommerce tax laws can be complicated. Many people have been discouraged from opening their own online store because they are unsure of how to collect and pay taxes. After all, no one wants to receive an angry letter telling them that they owe unpaid taxes. Don't worry, we have compiled a brief overview of ecommerce taxes that will help you understand how they impact … [Read more...]

The sales cycle is made up of several phases. The time it takes to complete the sales cycle can vary widely. Long sales cycles can take several touch points, and may span several weeks or months. When I was running demand generation for large software companies, it took me around 84 days just to convert a lead into a deal. It took an average of 18 days to convert the lead into a deal. … [Read more...]

They're almost there when someone reaches your donation page. They are almost ready to donate to your cause. Your goal at this stage is to ensure they follow through. Appealing pages and a user-friendly donation page can make all the difference. These elements increase trust and confidence that donor dollars will be going to the right places. Donors will be able to give their money freely if … [Read more...]

Web3 is a hot marketing topic. But what the heck is it? I recently saw a blog post titled “12 Web3 definitions.” How clear can this be if it has 12 definitions? And yet, we need to be experimenting and exploring this evolution in how we connect to fans and customers. I had a rare opportunity to talk to one of the pioneering leaders of this space, perhaps one of the most respected marketing … [Read more...]