You've probably been following our posts for the past few months and know the importance of a user-friendly experience. Also, you now know how to evaluate your current user experience and what ecommerce features can improve it. To complement the above information, there are some best practices that you can use to ensure your customers have an enjoyable, efficient, and effective experience. We will … [Read more...]

This month marks the fifth anniversary of the launch of KNOWN, a seminal book on the topic of personal branding. When I consider my long career, I regard this book as my greatest contribution to the business world (so far!). Not many weeks go by that somebody doesn’t tell me how this book changed their life or that KNOWN is their favorite business book ever. KNOWN unravels the complexity of … [Read more...]

Research has shown that online shopping is more popular than ever before. This is not surprising considering that Covid-19 forced most retailers to alter their selling strategies and improve their online channels. You can sell directly online to customers using the direct-to consumer model. This means that you can eliminate intermediaries and deliver what your customers want, when and how … [Read more...]

Does corporate success drive more recognition of your brand? In today’s digital world, the answer might not be so clear-cut. Certainly, your product or service can help boost brand awareness and branding power. Yet you also need to put resources into introducing your brand to consumers to grab their attention—and encourage them to purchase. In other words, you need to concentrate some of your … [Read more...]

Blogging may have once (in a long-ago time called the ‘90s) been a fun way for people to share their thoughts on the internet, but today it’s an essential part of doing business. Companies with a strong blog marketing strategy are more visible to their target audiences, establish better brand authority in their industries, and ultimately earn more revenue. That’s right — companies with blogs make … [Read more...]

Traditional sales and marketing strategies focus on lead quantity. They do this by looking as wide as possible to capture as many leads. Lead quality is often more important than lead quantity. It is believed that more leads will result in sales. You might say that the more leads you have, the better. In the case of business leads, maybe not. This view, once a common one, is changing … [Read more...]

Sustainability is the new buzzword in multiple industries. It covers everything from clothing and manufacturing to agriculture and many other areas. Ecommerce businesses such as yours can also be sustainable. You can still make a difference for the planet by shopping online and minimizing waste from your customers. Is it really worth taking a sustainable approach? How can you make your … [Read more...]

Every online retailer speaks about cart abandonment and it's a valid topic. E-commerce marketers are very expensive when abandoning carts. It costs $18 billion annually in revenue. Browse abandonment is another important type of shopper behavior. A browsing session abandoned signals buying intent, but it is less than abandoning a cart. While you might not wish to convert immediately, it … [Read more...]

Amanda Russell is at the epicenter of the swirling world of influence marketing. She is teaching the first college course on this subject as well as writing a seminal book on the topic. She is also an influencer herself. With the rapid growth of this channel, it’s a good time to check and see where the world is going. While influencers have traditionally been used to promote the latest fashion or … [Read more...]

What is phygital Marketing? It's not a typo. It's a real thing. We'll help you define it: Phygital marketing is the merging of digital and physical experiences. One example of phygital marketing is communicating with potential customers that might switch between online and in-store shopping. Customers also use their mobile phones to enhance in-store shopping experiences. The experience is … [Read more...]