src=”https://buffer.com/resources/content/images/2023/06/BDBATSIRAI–2–1.png” alt=”Buffer vs. Sprout Social: Find the Best Social Media Management Tool for Your Profiles”>
Businesses, entrepreneurs and creators who want to expand their social media presence, reach more people, need the right tools. This blog will compare Buffer with Sprout Social in order to help you choose the right tool for your needs.
Here are the seven main differences between these two products, which all users should be aware.
Compare Buffer and Sprout social using these 7 questions
1. What is the cost of a plan?
Buffer’s plan allows users to schedule up to thirty posts per month and connect three social media channels. This is, in our opinion, the most generous plan available. Sprout Social, on the other hand, does not offer a free option, requiring that users pay for access. This may be a barrier to entrepreneurs, small businesses, and creators who have limited budgets.
2. What is the price difference between these two?
Buffer offers a range of plans that start at $6 per month for those who want to manage social media on a budget. Sprout Social offers a “Standard Plan” that starts at $249 per monthly.
3. What is included in the price?
Sprout Social offers a similar set of features, despite costing $220 per month more than Buffer.
Both tools provide unlimited post scheduling, review and analytics management, mobile apps for iOS and Android, and paid analytics. Buffer, on the other hand, offers all of these features at a lower price, $220 per month. This is a great deal for smaller businesses or creators who are working with fewer resources.
4. How many users are there?
Buffer’s Team Plan offers unlimited users at just $12 per monthly, which is perfect for businesses that are growing and have expanding teams. Sprout Social’s “Advanced” plan, their most expensive option, covers only one user. Each additional user costs $349 per user per month. The difference in access to users can have a significant impact on a company’s capacity to scale.
5. Which social media profiles may I connect with?
Buffer offers a wider variety of social media channels including Google Business Profiles, Mastodon and other channels not offered by Sprout Social. Buffer also allows users to link their Shopify accounts for data analysis. This helps businesses make better decisions based upon their ecommerce performance.
6. How much is the cost per profile?
Sprout Social’s cheapest monthly plan costs $249 and allows users to connect only five profiles. Buffer, on the other hand, allows users to link up to 40 social profiles for the same price, with unlimited users. This gives businesses greater flexibility in managing their social media.
7. Is AI available?
Buffer’s AI assistant helps users create better content faster. The AI Assistant is available to everyone (even those on the free plan), and it works with all channels. Sprout Social offers AI only for its chatbots. Buffer’s AI assistant is used by thousands of customers every day. It helps them generate content ideas with just one click, and repurpose their existing content.
Why people choose Buffer
Buffer, which was launched in 2010, has been the first choice of 7 million users worldwide. This is due to our commitment to providing world-class customer support, an intuitive and powerful interface, as well as our affordability.
We are proud that our NPS consistently scores above 50. Our customer satisfaction score is 94% and we respond to support tickets within 4 hours. We strive to provide world-class support, regardless if you are a paying customer or a novice on one of our free plans.
Buffer has received over 350 positive reviews from G2Crowd for its ease of use and seamless setup that only takes three clicks. Buffer, a pioneer of social media management software, was the first company to integrate Mastodon into its platform and add AI.
We’re fast but also reliable. We partner with industry giants such as Meta, LinkedIn and Pinterest, while working directly with Twitter, which is making major changes to its API.
Buffer’s values-driven approach sets us apart from other companies, as we prioritize long-term profits over short-term ones. We are a mostly independent, profitable company and we share our business metrics, salary, and roadmaps with the world.
Our openness allows us to align our incentives with those of our customers. We can then invest in the best tech and adapt quickly to the changing social media landscape.
This is something we’re very proud of, and it has certainly contributed to our popularity.
Rounding off
Buffer is a powerful platform that offers more features and flexibility at a fraction the price of Sprout Social. Our values-driven approach and commitment towards long-term profitability sets us apart from the other tools on the market.
Buffer is a powerful social media tool that offers a wide range of features and the latest technology at incredibly affordable prices.
What are you still waiting for? Try Buffer today!
P.S. Have you got any feedback? Send us a Tweet and let us know.
