The best way to generate organic traffic to your site is through content marketing. Companies that engage in content marketing are 3x more likely to get traffic than those that don't. This is a big difference! If you have read any of our articles, then you know that content marketing works. It's not about driving traffic to your site and leads, but how can you outperform your competitors who … [Read more...]
The Best Practices to Maintain an Outstanding Ecommerce User Experience (UX).
You've probably been following our posts for the past few months and know the importance of a user-friendly experience. Also, you now know how to evaluate your current user experience and what ecommerce features can improve it. To complement the above information, there are some best practices that you can use to ensure your customers have an enjoyable, efficient, and effective experience. We will … [Read more...]
This Social Media Strategy Template can help you save time
A documented strategy can fill the gap between knowing what to do and how to plan it. Social media marketing is a complex area. We all know that planning is key. It is just as important to have a social media strategy documented. Unfortunately, many marketers plunge into social marketing without a strategy and never get to the bottom of the water. Avoid such serious mistakes by … [Read more...]
How We Help Our Remote Team Feel More Connected
Numerous resources talk about how to keep remote employees engaged — and that’s hundreds more than there were before much of the global workforce went remote in 2020.In 2018, I shared a few of our People team initiatives focused on internal community-building, but a lot has changed in four years, and we have new activities on the horizon for 2022.In addition to the ever-evolving … [Read more...]
Five reasons your marketing department should have personal branding
This month marks the fifth anniversary of the launch of KNOWN, a seminal book on the topic of personal branding. When I consider my long career, I regard this book as my greatest contribution to the business world (so far!). Not many weeks go by that somebody doesn’t tell me how this book changed their life or that KNOWN is their favorite business book ever. KNOWN unravels the complexity of … [Read more...]
7 Direct to Consumer Examples to Inspire Yours
Research has shown that online shopping is more popular than ever before. This is not surprising considering that Covid-19 forced most retailers to alter their selling strategies and improve their online channels. You can sell directly online to customers using the direct-to consumer model. This means that you can eliminate intermediaries and deliver what your customers want, when and how … [Read more...]
4 Resources to Get Brand Awareness and Effective Marketing
Does corporate success drive more recognition of your brand? In today’s digital world, the answer might not be so clear-cut. Certainly, your product or service can help boost brand awareness and branding power. Yet you also need to put resources into introducing your brand to consumers to grab their attention—and encourage them to purchase. In other words, you need to concentrate some of your … [Read more...]
How to Make a Beautiful Blog Marketing Strategy
Blogging may have once (in a long-ago time called the ‘90s) been a fun way for people to share their thoughts on the internet, but today it’s an essential part of doing business. Companies with a strong blog marketing strategy are more visible to their target audiences, establish better brand authority in their industries, and ultimately earn more revenue. That’s right — companies with blogs make … [Read more...]
Ask Buffer – Should I Post Personal Content to My Business Account?
Q: I am curious if you think I should share your personal life on social media. I have seen so many influencers post details about their lives. My small business is my face so I am unsure if I should share my personal posts (kids and pets, daily life, etc.) on my business account or keep it separate. Influencers often build their businesses around their lives. Therefore, many of them share … [Read more...]
Balance: Lead Quantity vs. lead Quality
Traditional sales and marketing strategies focus on lead quantity. They do this by looking as wide as possible to capture as many leads. Lead quality is often more important than lead quantity. It is believed that more leads will result in sales. You might say that the more leads you have, the better. In the case of business leads, maybe not. This view, once a common one, is changing … [Read more...]