To maintain a strong SEO strategy, you must be open to learning new best practices and adapting to them to provide greater value to your audience. While some best practices are temporary trends, others remain essential content marketing tools, such as adhering to website accessibility guidelines. Website accessibility optimization is the process of making web content accessible to everyone. … [Read more...]

Content marketing has largely become a tactical solution to tactical problems. This is one of the greatest challenges I see in today's content marketing. You need content. Make some content. It's called content marketing. Many of the so-called content marketing strategies are just content. They are, worse, campaigns. Content marketing is not possible with an e-book. A landing page that has … [Read more...]

Planning can be overwhelming for anyone who is building an online business. There are always a lot of emails to answer, receipts that need to be filed, people to meet and other things to do. It's important to be able to organize your thoughts and tasks from any location. Technology and innovation have created a growing number apps on the internet that are specifically designed to assist … [Read more...]

What’s in a page title? As it turns out, quite a lot. Your page titles not only tell the world what your page is about, they’re a key factor in whether anyone ever actually visits it. There’s more to page titles, too, than simply writing a perfunctory description about the content on your page. They need to be crafted with your audience in mind, and they need to be optimized for search engines to … [Read more...]

Which are your top content marketing blogs? This is a question that I am often asked. It can be difficult to keep up with the latest developments in content marketing. Smart marketers and business leaders keep up to date with the most recent content marketing trends and tips by reading top content marketing blogs daily. Why? Companies that blog generate 6x more revenue than companies that … [Read more...]

How do you choose what topics to write about in content marketing? How can you attract new customers, leads, traffic to your niche? How can you be different from your competition and rise above the noise? It's easy to answer: do a content gap analysis. It will reveal what opportunities are missing, where you can make a cut or bulk up, as well as how to best serve your target audience. This … [Read more...]