Are you looking for ways to increase your ecommerce sales? Pay-Per-Click campaigns (PPC) are a great way promote your brand online and to generate sales. Google Ads, which offers a wide range of options for targeting your customers, is a great place to start when it comes to PPC. Building a campaign can be difficult, regardless of whether you are a seasoned marketer or a novice. We have … [Read more...]
Ask Buffer – Should I Respond to Every Social Media Comment?
src="https://buffer.com/resources/content/images/2022/03/ASK-BUFFER-02.png" alt="Ask Buffer: Should I Reply to Every Social Media Comment? "> Question: I have been spending a lot time on Instagram and Twitter growing my audience, which is fantastic. However, I am starting to receive a lot more comments and customer questions and it is becoming difficult to answer every one. What do I need to … [Read more...]
How to use Negative Keywords to Impact Your Campaign Strategy
It is a moment of humility when you realize not everyone will use the product that you have invested so much time and effort into. It's true: Not everyone needs an app that reminds them of their daily tasks, or a food delivery service that delivers hot meals in a flash. It is impossible to please everyone all the time. That's okay! It's unacceptable to waste your advertising money … [Read more...]
5 Brilliant Online Brand Communities
Branded communities are a great way to create a shared experience for customers. Instead of projecting customer need and value-driven content onto them and maintaining the 'us/them' relationship, instead you are creating a 'we" experience and dissolving all boundaries. You are opening up the door to customers, welcoming feedback, and creating a space to interact with other like-minded people. … [Read more...]
How to Optimize your Product Listing Ads To Get More Clicks
What's the first thing that you do when you are looking for a product? It's Google. For most shoppers, the first result that they see is the paid advertisement at Google's top search results. These product listing ads (PLAs), are like an ecommerce store with product images, prices, ratings/reviews and other useful information. Pretty nifty, huh? Instead of clicking on a link to … [Read more...]
Typefaces and Branding: How To Boost Brand Recognition With Your Font Selection
It's all about the first impressions. These impressions are crucial on a landing Page. CXL featured a British study that asked participants to rate their opinion of websites related to health. 94% of the feedback received from the participants related to the design. Your brand's recognition and reception will be affected by the design elements that you use for your landing pages_ , including … [Read more...]
How to Get 3x Traffic and Google Rankings With Content Marketing
The best way to generate organic traffic to your site is through content marketing. Companies that engage in content marketing are 3x more likely to get traffic than those that don't. This is a big difference! If you have read any of our articles, then you know that content marketing works. It's not about driving traffic to your site and leads, but how can you outperform your competitors who … [Read more...]
The Best Practices to Maintain an Outstanding Ecommerce User Experience (UX).
You've probably been following our posts for the past few months and know the importance of a user-friendly experience. Also, you now know how to evaluate your current user experience and what ecommerce features can improve it. To complement the above information, there are some best practices that you can use to ensure your customers have an enjoyable, efficient, and effective experience. We will … [Read more...]
This Social Media Strategy Template can help you save time
A documented strategy can fill the gap between knowing what to do and how to plan it. Social media marketing is a complex area. We all know that planning is key. It is just as important to have a social media strategy documented. Unfortunately, many marketers plunge into social marketing without a strategy and never get to the bottom of the water. Avoid such serious mistakes by … [Read more...]
How We Help Our Remote Team Feel More Connected
Numerous resources talk about how to keep remote employees engaged — and that’s hundreds more than there were before much of the global workforce went remote in 2020.In 2018, I shared a few of our People team initiatives focused on internal community-building, but a lot has changed in four years, and we have new activities on the horizon for 2022.In addition to the ever-evolving … [Read more...]