30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to careful consider all options While optimizing for … [Read more...]

Pinterest is an extremely popular platform, especially among creatives and those looking for some creative ideas. You can find almost anything on this well-known platform, from handy tips and tricks to unique DIY ideas. But did you know it’s also possible to make money using Pinterest? Many businesses use Pinterest to promote their products and services and thereby increase their revenue. While … [Read more...]

Like many business owners, for the first five years of getting my company off ground, “founder” was my entire identity. My video creator platform, Sightworthy, took up all of my energy as we went through an accelerator, considered fundraising and ultimately decided to bootstrap, and grew to a profitable company working on marketing projects with the likes of Nike, Morgan Stanley, … [Read more...]

Do you remember that blog post that stayed in your mind for days after reading it? What about the social media post that made you press the share button without second thoughts? You might have even shared them with your network.  Creating content that resonates with your audience is no easy task. However, it will take your content marketing game to a different level. When your audience relates … [Read more...]

Most of us spend endless hours and resources on social media marketing, but we end up ignoring the most preliminary step, and that’s optimizing our search rankings. No matter how many social media platforms you actively use, Google search still remains the favorite go-to option for making vital buying decisions. One of the first things that customers looking for your products and services online … [Read more...]

src="https://buffer.com/resources/content/images/2022/06/spabox.jpg" alt="Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts">One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. They’re a women-led business … [Read more...]

The importance of branding has never been greater. We live in a world where customers are hit with more choices than ever. The quick and clear identifiable principles of a trusted brand can be the key determining factor in who they choose to spend their money with. However, brands don’t exist for those companies that are looking to sell you something. The underlying principles of branding can … [Read more...]

There is no denying that Instagram is a goldmine for reaching new audiences and building communities. According to the latest statistics, the social media giant has more than 2 billion active users. Who wouldn’t want to have their presence with such a huge audience? You would! Right? The platform is growing by leaps and bounds and is keeping its surprises up with features like Instagram Stories … [Read more...]

src="https://buffer.com/resources/content/images/2022/06/ASK-BUFFER-01.png" alt="Ask Buffer: How Do I Get Followers On TikTok?">Question: I’m currently on TikTok and while I’ve been posting videos, I haven’t been able to really grow my following yet. Do you have any advice on how to actually gain more followers and also get more views on my videos?A viral tweet claimed that … [Read more...]

What could go wrong if you were not an effective copywriter? Let’s see, your copies will land on the farthest place in search engines, unreachable and unreadable. Your copies will rake in no helpful engagements, no views, and no shares. Your copies will not attract potential customers, no sales and no income. A lot of things could go wrong.  It’s not to say that only copywriters are responsible … [Read more...]