src="https://buffer.com/resources/content/images/2022/07/eugenia-clara-7BNcMEGuIbQ-unsplash--1-.jpg" alt="How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert"> Google Business Profiles are a hidden treasure that small business owners can benefit from. Google Business Profiles, which are similar to search engine optimization, can help you grow in … [Read more...]

An exclusive webinar will be held where we'll walk you through 10 ways to get customers using your Google Business Profile. There are only 500 seats left. Reserve your seat now. src="https://buffer.com/resources/content/images/2022/07/Blog-Graphic--2-.png" alt="Grow Your Traffic Organically: Introducing Google Business Profiles"> Organically growing your reach, engagement and traffic … [Read more...]

30-second summary: SEO is crucial for brand success. There are many key roles that play in this. While some of these roles are obvious and easy to identify, others may be more difficult to associate with SEO. Each role has its own important contribution, but each one is vital. A multidisciplinary SEO team that is effective will communicate clearly, have clear … [Read more...]

src="https://buffer.com/resources/content/images/2022/07/avel-chuklanov-DUmFLtMeAbQ-unsplash.jpg" alt="24 Best Social Media Apps to Help You Create Epic Social Media Content"> It can be daunting to know that you must create content for multiple social media channels each day. This is especially true when you consider all the different disciplines involved. Every marketer and business owner … [Read more...]

I stared wide-eyed at my computer screen, frozen with disbelief. $306,055.05. That was the total revenue number I saw at the top of my profit and loss statement at the end of 2021. Without a doubt, it was the biggest financial year my freelance writing business had ever had—both in total revenue and in net profit (which was right around $175,000 before taxes and retirement savings).After a … [Read more...]

Every business needs marketing. There are many options for marketing your business as the market changes. A social media presence is a necessity for any business because it allows them to reach potential customers. Social media is used by 4.48 billion people. Your marketing plan has been created and includes Twitter, Instagram and Pinterest. Your site is being optimized for SEO and your … [Read more...]

Online shopping is growing in popularity. By 2023, online sales will account for 22.3% of all retail sales. Social media is a big part of ecommerce. It allows you to connect with people and create a brand. Social media can now be used to create an ecommerce marketplace of its own: social shopping. You've likely seen social media ads with embedded links that take you to product pages if you are … [Read more...]

[TAG0] Email marketers are often stuck for ideas on what to send their subscribers. "Marketer's Block" is just as common as "writers block". It is imperative that you think of innovative ways to increase your email subscribers' number as they receive so many emails every day. Marketers often get bored with the same emails they send, which can cause readers to unsubscribe. We have different … [Read more...]

💡This piece was a collaborative effort between me and Tamilore.The first-ever Pride parade – also known as the Christopher Street Liberation Day March – occurred in New York in June 1970 during the one-year anniversary of the Stonewall Riots. It was a way for the community to reflect and honor the bravery of the gay, lesbian, and transgender activists who risked their lives … [Read more...]

Travel has always been a fundamental part of my life. A love for not only destinations, but for the journey to reach them, is what led me to found my company, SteamLine Luggage. So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal.  In October of 2021, my husband Mark and I decided to pack up our bags and embark on a year-long … [Read more...]