I always wanted to build something big. When I started Tech Ladies in 2015 as a coffee meetup in New York City, I could immediately see the potential for it to grow into something larger. As a woman in tech myself, I craved a network to support me through the unique challenges I faced in the workplace. I also realized I was sitting on the answer to the “pipeline problem” that every … [Read more...]

You're likely to be like many marketers and constantly looking for innovative ways to reach your target market. If you don't use Instagram, you are missing out on a lot. It can be difficult to know where to begin with Instagram's incredible potential. There's an easy way to get started in Instagram marketing: Listening. You can monitor what people say about your brand on Instagram and … [Read more...]

[TAG0] WordPress is a very popular CMS (content management system) among bloggers. WordPress is well-known because it makes it easy to create a blog without any coding. Bloggers can now focus on creating content and growing their blogs with this knowledge. Finding a topic that is interesting can be difficult for both novice and seasoned bloggers. It doesn't matter if you are writing a blog or a … [Read more...]

30-second summary: The first to see a reduction in their marketing budgets is often when they are the most affected by a downturn. Upskilling your current team with digital marketing techniques can increase efficiency and reduce the impact of the cuts. Upskilling doesn't have to be costly or time-consuming. Nurturing your in-house talent pool … [Read more...]

SEO is an industry standard in a variety of marketing strategies across a multitude of industries. But has anyone found themselves outside the gaming and esports sectors? It is an important factor in new marketing verticals like influencer marketing, despite its enormous potential for impact. The Gamactica Podcast's latest edition featured me talking with Michael Ashford (CEO of The Game … [Read more...]

src="https://buffer.com/resources/content/images/2022/09/fernando-torres-Qyv-yxExIbM-unsplash.jpg" alt="I Took 7 Weeks Off Work After Hiring 3 New Teammates, Here's Why It Worked Out"> I was able to take seven weeks off work in July and August this year. This experience was fully compensated. To take a break from my job, I was able to benefit from our generous sabbatical policies (more details … [Read more...]

Social media is a popular way for brands to promote themselves and reach new customers. Facebook and Instagram are the most popular social media platforms. Why shouldn't they? Both platforms boast nearly 2 billion active users per day. HubSpot's Social Media Marketing Report shows that 4 out 5 marketers use Facebook to buy paid advertising. However, Instagram still trails Facebook in terms … [Read more...]

[TAG0] Although curation is a concept that has been around for centuries in the art industry, it was only recently introduced to the marketing world. Content curation in marketing is today the process of selecting and sorting the best content from various sources. This results in a carefully curated set of content that is targeted at a particular audience. This is a very popular marketing … [Read more...]

For sisters Anna and Kelly, life was anything but ordinary growing up in Fairbanks, Alaska. On chilly school mornings, as they’d make their way towards the bus stop, it wasn’t uncommon for moose to be idling nearby. Careful not to alert the striking creatures, the girls would nimbly make their way around the animals while somehow still boarding the bus on time.An encounter like that … [Read more...]

src="https://buffer.com/resources/content/images/2022/09/rinck-content-studio-rMuBASHufwo-unsplash--1-.jpg" alt="6 Ideas to Make the Most of Your Instagram Bio"> You can make an impact on people by enhancing your personality. Wear the clothes that you like best, or show off your best packaging and messaging if you are a business. Most social media bios - including Instagram - function as your … [Read more...]