This blog is worth listening to
LinkedIn was founded in 2002 and has grown from a resume-flaunting, job-searching platform to a brand-building tool.
It’s a great spot for B2B marketers and B2C marketers to market their content, and establish strong connections.
Small businesses and agencies can now engage with LinkedIn users with the help of the most recent LinkedIn features, including a native video feed and robust targeting tools. Many people are not able to enjoy the LinkedIn organic fame.
According to statistics, 91% of executives cite LinkedIn as the first place they go for professional-relevant content . It is true, however, that LinkedIn has over 300 million active monthly users. This means that your content can be kept out of the limelight by traffic.
What’s the solution?
Finding the best time on LinkedIn is one of the key factors to maximizing engagement.
It is crucial to post when your audience is online in order to drive conversation and increase engagement.
It can be difficult to find the right time to post on LinkedIn. Fret not! To help you on your quest, we have collected some data-backed tips and facts.
How do you find the best time for posting on LinkedIn?
Analyse your profile is the best way to determine your personal best time. This applies to all social media platforms. LinkedIn analytics tools are similar to Twitter Analytics and Facebook analytics.
LinkedIn analytics provides deeper insights into your LinkedIn profile. However, it is important to know what it does and how you can use it effectively.
We have therefore created 2 experiments you can use to determine the best time to post to LinkedIn.
These steps will provide information about how each feature works in LinkedIn analytics.
Let’s get started.
1. SocialPilot can be used as a scheduling and analytics tool.
We must first test all possible time slots for posting on LinkedIn throughout the month to make sure we have a solid policy.
First, break down your experiments into one month. Post your content at specific times each day for this month: morning, noon, or evening.
It may be a good idea to stick with the average best times.
We can break down our time slots for LinkedIn into four parts.
- 7-8 am.
- 10-12 am
- 5-6 pm
- Any evening after work hours – to see how your brand can break out of the LinkedIn myths.
It can be tedious to post on all these time slots. This is where SocialPilot, a scheduling software comes in handy.
SocialPilot allows you to schedule posts ahead of time and have them automatically posted on the date and time you choose.
This automatic scheduling and publishing tool allows you to experiment with different times slots without much hassle. Simply select multiple time slots from the content planner for each day of the month, and your posts will automatically be published to LinkedIn.
After one month of experimentation with different times slots, you will be able to check your data in the tool and receive a detailed report that includes all important performance metrics. These engagement metrics will be available for all types LinkedIn content including text posts, images and carousels as well as videos, polls, articles and videos.
Find the day and time that your content generated the highest engagement, and then repeat those top performers to get more attention in just a few clicks.
2. To assess your performance, look into your LinkedIn analytics page
Analytics provides insight into your LinkedIn Page’s performance with detailed metrics and trends over time.
LinkedIn analytics provides rich insights into audience demographics by filtering job function, seniority and company size.
For this blog, however, we will only be covering the “Update” section on the LinkedIn analytics Page. This will enable you to recognize click-rates and impressions received on your posts.
The “Analytics” button will appear at the top right of your LinkedIn profile page. It will open a drop-down that displays three categories.
Clicking on Updates will take you to the dashboard that displays an overview of LinkedIn Update analytics.
The LinkedIn Analytics Update page has been divided into three parts.
You will first see the’Highlights‘ section. This shows you the general data for the past 30 days of likes and comments as well as the reactions to your experiment.
You can also find aggregated engagement metrics for a particular period under the’update metrics section. You can select how far back you would like to view the activity data for your posts in the top bar.
You can also choose the engagement metric. The data will then be displayed based on the selected metric.
Select the metrics and hover over the graphical representation. This will show you the exact engagement percentage for each sponsored and organic post on a specific day.
The ‘Update metrics’ will help you decide the best day to post on LinkedIn.
The third section, Update engagement, provides a table format that displays a variety of engagement metrics information for each post.
The “Time range” filter allows you to select how far back to view activity data for individual posts.
This section will help you determine the best times for posting about your brand.
You now have the tools to determine the best day and time to post. Here’s the problem. You will not see a time limit for posting content in the “Update engagement” section.
How can you post when it is most convenient?
I suggest that you organize your data, day, and time on a spreadsheet. Later, you can go back to it to see which day and when brought in the most engagement.
You would already have the most recent information, so it will not take much to simply search the times for posts made on that day.
This will allow you to compare average engagements between the morning, noon and evening posts. You may get good engagement at multiple times.
Then, keep posting on your best times using the scheduling tool.
What is the best time to post to LinkedIn?
Our recent research on:
- When is the best time to post on Facebook
- When is the best time to tweet on Twitter
- When is the best time to upload on Instagram
- TikTok’s best time to post
- YouTube’s best time to post
It is easier to test your data and find it yourself than to stick to a template of best times.
These guidelines are a great starting point in testing your best time to post. These fixed times could work wonders on LinkedIn for your brand.
Before we get to the fun part of finding your best LinkedIn posting time, let’s take a look at these statistics from top social media marketing companies that suggest when brands should be posting on LinkedIn.
- Oberlo recommends the time period between 10-11 am on Tuesday and Wednesday for the best results.
- Quintly prefers to post between different time frames: 7-8 am, 12 noon, and 5-6pm.
- Hubspot recommends Wednesday between 10 and noon as the best time to post.
- SproutSocial asserts that Tuesday, Wednesday and Thursday are the best times to post on LinkedIn.
- Thebalancesmb places its bets at 7-8 a.m. and 6-7 p.m.
- Buffer recommends that you post on LinkedIn between 7-8:30 AM and 5-6 PM on Tuesday, Wednesday and Thursday.
Which are the best times to post on LinkedIn?
We can confirm that LinkedIn is safe during the following hours based on data from multiple social media management firms:
- Working Hours (11 am-6 pm): LinkedIn interaction is most evident in the first half hour of office hours, when users cruise through the network looking for new research, opinions and inspiration, before getting back to work.
- Office commute hours (7:00 am to 9:00 am and 6pm-8:30 pm): It’s not surprising. While traveling, people check their LinkedIn feeds while they are on the way to work or returning home.
The worst time to post on LinkedIn is:
- Weekends make LinkedIn the worst day to post. Your audience will be busy socializing with others in the real world or spending time with loved ones. It is therefore important to plan your posts for weekdays.
- Monday saw very low engagement compared to other weekdays. It is understandable that people wouldn’t have the time to go through their feeds because of Monday’s catch-up meetings and weekly-plan meetings.
- Posting outside of business hours is not recommended . People tend to switch between professional and personal social media platforms after work hours.
These timelines are great starting points for any brand or business profile that you post on LinkedIn. These time frames can be used to see if you are able to get any meaningful engagements.
Wrap it up
With the ever-growing potential of LinkedIn, it’s crucial to post content when your audience is most connected with your profile .
Don’t forget to post at the right times. This is only one way to get you noticed. It’s a chance for you to showcase the high-quality content that you have created. It all boils down to creating high-quality content for your target audience.
Social media management tools such as SocialPilot can be used to schedule social media posts. It will not only help you optimize your marketing efforts across all social media platforms, but also LinkedIn. Start posting now with your free trial!
The post What’s the best time to post on LinkedIn? SocialPilot was the first to publish this article.
Did you miss our previous article…
Leave a Reply