Twitter has introduced many new features to its platform over the years in an effort to appeal to both its loyal fans and newcomers. Twitter Communities is one of the most well-known and appreciated efforts. It allows users to connect online with the conversations they care about most. The current situation is a clear indication that Twitter Communities are gaining attention. To reach their … [Read more...]

It's never been easier to stay at the top of Google search engine results pages (SERPs), with algorithm updates being released on a regular basis. Signing up for directories, exact match domains and keyword stuffing is over. SEO professionals must do everything possible to rank higher than their competitors. You can do more work by engaging in aggressive link-building outreach or hiring a PR … [Read more...]

30-second summary: Google's current reality is that it presses the button to update its algorithm. This can then be used to update site rankings What if Google isn't pressing a button, but the algorithm updates rankings "real-time" instead? Mordy Oberstein, Wix's Head for SEO Branding and Advisory Board Member, shares his data observations. Even if you have … [Read more...]

Question: I’m worried that I don’t have a distinct enough voice or style as a content creator on social media – but I am not sure exactly how to go about creating one in the first place. Do you have any tips for finding my voice online? Your audience on social media follows you for a specific reason – they’re fans of your content. Everything you post – … [Read more...]

src="https://buffer.com/resources/content/images/2022/11/4.-Blog-header-graphic-extra--1-.png" alt="Start Page Posts: Get the Reach you Deserve"> This question puzzles most social media users: Why are some posts more popular than others? This is a hard question to answer. Each social network uses a different algorithm. Each algorithm promotes or degrades posts in a unique … [Read more...]

BeReal is refreshing in a world filled with predictable feeds and brand partnerships. This new social media platform is focused on keeping it real. BeReal will revolutionize brand marketing. "BeReal will not make you famous. If you want to be an influencer, stay on TikTok or Instagram." In an interview with BeReal, the team stated that this sums up the essence of the app. It doesn't … [Read more...]

30-second summary: Many SEO signals and perceptions can make it difficult for content managers to evaluate their on-page performance. For industries with niche semantics, this problem becomes more complex and larger. They present highly specific scenarios to content planning, each with their own lexicons and semantic relations Zach Wales, Senior SEO Strategist … [Read more...]

For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday.Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States. It was pioneered by American Express in 2010 after the global recession and is now recognized all … [Read more...]

30-second summary: SEO is something that marketers all have to face. Many marketers try to avoid it by creating a comprehensive digital marketing strategy that is reactive. Start by reading the Google Page Quality Rating Guidelines You will need a solid SEO strategy for every content creation step. This includes keyword considerations and audience research. You … [Read more...]

This blog is worth listening to LinkedIn was founded in 2002 and has grown from a resume-flaunting, job-searching platform to a brand-building tool. It's a great spot for B2B marketers and B2C marketers to market their content, and establish strong connections. Small businesses and agencies can now engage with LinkedIn users with the help of the most recent LinkedIn features, … [Read more...]