src="https://buffer.com/resources/content/images/2022/10/social-proof-tori-dunlap-blog.png" alt="Social Proof: Katelyn Bourgoin on Knowing Your Audience"> This is the sixth and final installment of Social Proof. Katelyn Bourgoin is an entrepreneur and creator. She's created many companies and agencies, and even sold one. She is currently the CEO and Lead Trainee at Customer Camp, which aims … [Read more...]

Learn about perspectives and experiences that are different than ours helps us to be more inclusive by decreasing bias, increasing respect, and increasing empathy. It also gives us the opportunity to celebrate our similarities and differences. Buffer shares cultural spotlights from our colleagues regularly to connect our global team and help us understand each other better. - Katie, … [Read more...]

If I could give one piece of advice about the best way to start a successful community, it would be to build the one you need yourself.I launched Tech Ladies for selfish reasons. I worked in tech but didn’t have many women colleagues, and I wanted to build a network that could help me grow and weather any job change. Also, it was fun and validating to meet other women facing the same issues … [Read more...]

[TAG0] LinkedIn is a great platform to establish professional relationships and share your expertise with the world. LinkedIn boasts over 830 million active users across 200 countries. 40% of these users log in daily. These staggering numbers prove that LinkedIn is the best medium for building your brand and expanding your business network. But, just sending out new connections to LinkedIn is … [Read more...]

Have a Facebook event been created? Facebook reported that more than 500,000,000 people use Facebook Events to promote their products and services. Each day, more than 35,000,000 people visit at least one event on Facebook. This is a testament to the power of Facebook Events in this era. Facebook encourages businesses to make use of its massive platform audience and its powerful … [Read more...]

Are you a marketer looking for new ways to market your products and services? You may have found Pinterest through your search. If so, you might be curious if Pinterest is the right platform for your business. It is a resounding "Yes!" Pinterest, a popular visual social media platform, allows users to "pin", images, videos and infographics to virtual boards. People use Pinterest to find … [Read more...]

What can you do to build trust in a market that is so difficult to penetrate? According to the Gustavson Brand Trust Index in 2020, brand trust dropped to an all-time low. The same researchers found a trait that could help restore trust the next year: authenticity. Brand trust and brand authenticity have a significant relationship. Gustavson talks about authenticity in his talk on social … [Read more...]

You can't afford repeating the same tedious tasks as you grow your PPC agency. It's better to spend your time helping clients and increasing your sales. There are a lot of useful tools and software that will help you stand out from the crowd. Let's look at the best PPC tools available. Even better? Many of them have a free trial so that you can try them out before you commit to … [Read more...]

Are you a person who clicks the "checkout" button to purchase something, but then leaves before you get it finished? There are many little things that can prevent you from completing a successful checkout. It can be too difficult to complete the checkout process. [TAG0] Your customers should experience the same process. To get to the finish line, they need a seamless experience with their … [Read more...]

Online shopping is growing in popularity. By 2023, online sales will account for 22.3% of all retail sales. Social media is a big part of ecommerce. It allows you to connect with people and create a brand. Social media can now be used to create an ecommerce marketplace of its own: social shopping. You've likely seen social media ads with embedded links that take you to product pages if you are … [Read more...]