Content is the foundation of digital marketing. Your marketing efforts will be more successful if your content is smarter.
Good content can help you build brand awareness, brand authority and a loyal following.
It’s more than just creating content for your company. You must also know which type of content you should produce for each platform to get the best results.
It is not a good idea to produce the same content for LinkedIn and Instagram. Instagram, unlike LinkedIn, is all about visual content.
It doesn’t necessarily mean you will get the same results on Instagram if your LinkedIn text-only posts are successful.
How can you decide what content to post to which platform in order to maximize your success?
It all depends on which platform you use for promoting your business. Using Twitter, Instagram and Facebook will help increase your reach. These are just a few of the many platforms that you have access to to promote your company. There are many other options.
Let’s take a look at the various content formats that you can create, and where to promote them for the best results.
1. Written Content in Long-form
The long-form content is one of the most powerful forms of content. This can come in the form white papers, eBooks or how-to guides.
Long-form content can be extremely helpful in building your brand reputation, demonstrating your expertise, and creating credibility to your business.
You can explore the topic more deeply if you write a post of 2000 words or more. You can do a lot more with these posts than you could in a shorter one.
Long-form content can be a great way to educate your readers. It allows you to explore their problems and offer them solutions. It is extremely helpful to people.
It’s not only that. This content can also help improve your organic search reach and rank in SM algorithms. It attracts more social media shares too.
If you don’t have the content yet for your business, get started now. Make sure you do your research thoroughly so that you can discuss and cover every detail about the topic. Make sure your content is easily readable. To make it easier to read, use headings and subheadings.
The question now is: Which platform is best to publish this kind of content?
You can use this content on many platforms. LinkedIn is one example. This platform is used by professionals to not only find work but also to hire staff.
It is also used to create a stronger network, share their thoughts, ideas and observations, as well as to learn from professionals.
For all these purposes, long-form content is a great choice.
For such content, you can also consider guest blogging opportunities at third-party sites.
2. Graphics and visual content
Graphics and visual content are the next type of content that you can use to promote your business. This could be images, infographics or videos.
There are many benefits to using graphics and visuals. Our brains can process visual information faster than written text. Visual content conveys your message better than written content.
This type of content can also add depth and context to your story. This adds depth and context to your story, making it more engaging and providing a richer experience for the reader. This is a great way for you to connect with your audience on a deeper level.
Second, it is more engaging and gets more engagement. Visual content is easier to learn and can be easily shared with others. This type of content has a higher engagement rate than written forms. Engagement equals visibility. The more you are visible, the greater your brand recognition.
This can result in a stronger brand reputation and a strong user base.
This content should get a positive response on all platforms. However, platforms like Pinterest, Snapchat and Instagram get the best responses.
These platforms are social, but they have also become marketing platforms. They are loved by people for their ability to search for the product they desire to purchase. They want to see images of the products and learn more about user experience.
3. Live Content
Businesses no longer rely on visual and written content to promote their products or services. You must have seen it, but there is another creative way to connect with your audience. This type of content is called live content.
Live streaming on social media platforms allows you to interact one-on-one with your audience, even if you are not physically present. It is a great way for you to get to know your audience and to then put them into practice to help improve your business.
These sessions are a great way to let your audience have questions answered and for them to ask any further questions. You might use it sometimes to share some good news or an update with your audience.
There might be occasions when you don’t have much to share. You might consider introducing your team members to the audience. It is important to establish a strong relationship with your audience on an ongoing basis.
This type of content is great for platforms such as Instagram, Facebook, YouTube, and YouTube. Keep doing this consistently to increase your followers.
More to you
Social media keeps evolving. You don’t know when trends change and what new information is coming in. Keep an eye out for what your competitors do.
This is a great way to find out what’s hot in the market. Don’t be afraid to try new things. You can try something new if you have an idea. You will never know what might take off.
The first Scoop.it Blog article was entitled 3 types of content for your business community platform