It's not easy to run a small business. It's not only the risk involved in starting a business, but also the blood, sweat and tears required to keep it running smoothly and attract more customers. Small businesses are feeling the heat due to factors like the Great Resignation and the looming economic recession. (Let's not add climate change to this, okay? We wanted to find out how these people … [Read more...]

More than 2,000,000! This is the number of Linkedin groups, according to Business Statistics. What does this mean? This means that LinkedIn can be used to promote B2B marketing. LinkedIn is the best social platform to establish solid business relationships and generate qualified prospects. You might consider creating a LinkedIn group if your business is mostly B2B. You might also be … [Read more...]

30-second summary: Global recession and the cost of living crisis won't dampen consumer spending and gift-giving spirit. Ecommerce retailers expect $262 billion in holiday sales for 2022, surpassing the $205 trillion benchmark from 2021 We have the answers to your questions if you've been searching for "ideas to increase ecommerce holiday revenue" This guide … [Read more...]

30-second summary: SEO can be expensive but it does not guarantee traffic or rankings. It is no surprise that many business owners are confused about SEO. SEO clients come with different needs. Before you can develop a relationship management strategy, it is important to learn about their previous experience in SEO. Get to know your new leads and … [Read more...]

[TAG0] Chances are, you've heard content marketing slang. It's true. It's one of the best ways you can connect with your target audience to build relationships. Not all content is created equally. 72% of customers prefer personalized content, and 72% only engage with it. How can you get the right information to personalize your content curation strategy? Social media analytics is the … [Read more...]

src="https://buffer.com/resources/content/images/2022/10/chris-montgomery-smgTvepind4-unsplash-1.jpg" alt="How We Set Communications Expectations As A Fully Remote Team"> Our remote team is made up of over 80 people. How we communicate is crucial to our ability to work together, share information, and create a strong remote culture. Clear communication is key to building trust and a culture of … [Read more...]

🖊️Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out the second episode here.In 2014, Buffer was offered a nine-figure deal from a giant tech company but our founder … [Read more...]

This blog is worth listening to "What should I post next on social media?" - This is the question that has boggled all of our minds. You can however save your team from this devastation by creating a social media content calendar. Hubspot research shows that companies publishing more than 16 content per month generate 3.5x more traffic than companies publishing less. It takes a lot … [Read more...]

[TAG0] B2B content marketing is a great way to increase search engine rankings, brand awareness, and establish a company as an industry leader. Content can increase brand visibility and plant seeds in readers' minds, which leads to increased traffic, leads and sales. However, content curation is not without its challenges. It takes energy and time to produce high-quality content that is … [Read more...]

You have launched your business venture with the goal of growing it quickly. Now you need to figure out how to get customers. The internet is now a global village and customers can use it to search for information about products or services. According to a study, 80% of business decision makers prefer articles from a company's site over advertisements. Inbound marketing has become a vital … [Read more...]