Do you ever find yourself scrolling down a page and wish you could get to the end quicker? Headings are great for finding something on a page. Sometimes, however, it would be helpful to have a shortcut to get to your destination. An anchor link is a small tool that allows a user to jump between pages . This subtle design technique improves user experience by guiding users along and ensuring … [Read more...]
How to Deploy an Effective Online Reputation Management Strategy?
How can online platforms be used by businesses to improve or build their reputation? Through Online Reputation Management. ORM is a way to promote a brand's positive image online. User reviews are an important part of this process. According to reports, 92% of customers will not use a business with negative reviews online. This blog post will explain what online reputation management is … [Read more...]
How to Monetize Your Video Content on Social Media Platforms?
It's amazing to see how quickly things can become the norm in this digital age. Marketers could make traditional social media channels more profitable. It's been done, and it works well as we all know. Facebook now has 100 million hours of video viewing time per day Tweet video has taken over social media. Marketers are now wondering how to capitalize on this new trend in … [Read more...]
12 B2B Marketing Blogs That Will Transform Your Strategy
courtesy of marketinginsidergroup.comWhen I launched my own B2B Marketing Blog nearly 14 years ago, I was driven by a desire to offer something unique, valuable, and beneficial. My goal was to share my love for marketing and extend a helping hand to fellow marketers, enabling them to learn and grow. In 2015, I established Marketing Insider Group to provide an insider's perspective based on my … [Read more...]
What You Need to Know About TikTok Analytics
src="https://buffer.com/resources/content/images/2023/08/collabstr-UnP8n1o2MMk-unsplash--1-.jpg" alt="What You Need to Know About TikTok Analytics">Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t seen anything … [Read more...]
How to Run a Social Media Audit in 7 Simple Steps (+ Free Template)
Audit. Improve. Execute. Repeat. Social media marketing should be a key part of your marketing strategy. You need to know how to conduct a social media audit. But, many businesses aren't willing to invest the time or money in a social audit. They end up drowning in surplus money, time and labor over the long-term. We have created a step-by–step guide to help you run a successful … [Read more...]
Overcoming 3 Common Challenges of Omnichannel Marketing
courtesy of marketinginsidergroup.comIntegrating Communication Channels is Difficult Integrating communication channels is a common challenge faced by nonprofits when implementing an omnichannel marketing strategy. Without a cohesive approach, your messaging can come across as disjointed and confusing for your supporters. To ensure consistency, here are some strategies you can implement: 1. … [Read more...]
How to Spy on Your Competitors’ Social Media Marketing Strategies?
Entrepreneur Social media is the new battlefield for brands. They're experimenting with every social media strategy to build a relationship with their audience. Some brands are successful, while others struggle. Social media competitive analysis will help you understand why your competitors are gaining traction and where you should be playing to achieve your social media goals. … [Read more...]
7 Best PPC Agency Software to Optimize Your Workflows
You can't afford repeating the same tedious tasks as you grow your PPC agency. It's better to spend your time helping clients and increasing your sales. There are a lot of useful tools and software that will help you stand out from the crowd. Let's look at the best PPC tools available. Even better? Many of them have a free trial so that you can try them out before you commit to … [Read more...]
How Much to Charge for Social Media Management Services?
What should I charge for social media management services? This is a question that every social media manager and agency owner must ask before they make the call to the client. This is especially true for small businesses who need a social media marketing agency. This question is not only relevant to new marketers but also to owners of small-sized social media marketing agencies for small … [Read more...]