30-second summary: Google is constantly testing new pages for SERP components Simply put, the #1 spot in organic or paid ads doesn't guarantee that your paid advertising listing will be visible without scrolling. Google Search Console reports organic position #1 as position 1. This is not the real position 1 on the page. Many assumptions and anomalies can … [Read more...]

Online presence can influence the overall performance of your business. Customers use social media to find brands. Twitter is the most popular platform. On average, Twitter users follow at least five companies. Your brand's presence on Twitter can have a significant impact on how your business is perceived by your prospects. If you haven’t done a Twitter audit to assess how your … [Read more...]

It’s the end of the year, which means it’s time to reflect on all the work you’ve done in 2022 and decide if you should make any changes going into the new year. I’m Mitra, the social media manager here at Buffer, and this is my first blog post! Today I’m sharing Buffer’s top performing social posts from each platform and will give you an analysis into why … [Read more...]

30-second summary: 2022 witnessed nine confirmed updates (including two core upgrades), five unconfirmed instances of volatility in page rankings and one data outage that created chaos for 48 hours The May core update was a huge success for video and commerce sites, but not so much for news and reference sites, particularly those that aren't industry-specific. This … [Read more...]

Marketing can be expensive. It is expensive. Nobody knows this better than you, a small-business owner who has passion, hard work and a limited budget. You've probably asked yourself this question many times: Is it really necessary for me to spend so much money marketing my business? Marketing is essential to bring your business to the forefront and connect with your target market. … [Read more...]

[TAG0] Email is one of most effective ways to connect with your audience and build your brand's reputation. Statisticians show that over 4 billion people use email at least once a day. This is a staggering number. This is just the beginning. Research shows that email marketing has a 4,200% return on investment. Every dollar spent by a business generates 42 dollars of revenue. These numbers do … [Read more...]

src="https://buffer.com/resources/content/images/2022/12/jan-padilla-SQYeNwwCYZ4-unsplash.jpg" alt="Why and How We Close Buffer For The Last Week Of The Year"> For the seven years I have been with Buffer, it has been a blessing that we have closed for the final week of each year. This was started at the end 2016 and has been maintained every year. It's a time to take a break and recharge by … [Read more...]

Google, synonymous with online searches is the most popular site for anyone looking to find anything. Google currently has a 92.47% market share, which makes its top search page positions valuable for businesses from all industries. Many companies already focus on SEO strategies to promote their sites, but there are still a few ways to get the word out on Google about your business. Google My … [Read more...]

This blog is worth listening to Social media marketing has become the norm with more than 4 billion active users. No matter what niche they are in, businesses are constantly improving their social media marketing strategy to drive quality traffic and customer engagement. But, is social media enough? It is not! Marketers need to scale quickly and get mass visibility in a tough … [Read more...]

[TAG0] Ever wonder how to write content that drives more traffic, leads, engagement and site traffic? Inbound marketing is built on high-quality content creation. You should dedicate a lot of time to creating high-quality content that will improve your search rankings and increase your conversions. Writing is a skill that takes time to master. This guide will help you find the right … [Read more...]