You'll be a digital marketer for as many years as I have. Do you remember Google Glass? What about all the articles in early 2021 claiming that Clubhouse was poised to dominate social media? It is safe to say that interest in the audio-only platform has declined a bit since then. Live shopping is the next big thing in online commerce. It's actually quite popular (although not yet in the … [Read more...]
3 Reasons Why Automatization is Important for Small & Medium Business
Automization can be important for both small and medium sized businesses for a few different reasons. When you implement automization it will allow you to spend more time directly working with your client list and helping solve their issues. Automization will also allow you to explore new avenues and ways to promote your product and market it. Finally, automization will give you a customer … [Read more...]
Top Strategies to Increase Sales Productivity
Your company's success depends on your sales productivity. The measure of a sales team's productivity is how they meet the needs of customers, reach their goals and achieve the desired outcome. This article will discuss the best strategies for increasing sales productivity within an organization. What is sales productivity? Sales productivity simply refers to the amount of products you … [Read more...]
8 SEO Resolutions For the New Year
Positive change is a hallmark of the New Year. There's something magical about this "new" aspect that inspires us to be better versions of ourselves. Setting realistic New Year's Resolutions requires that you set goals that are both challenging and achievable without making it feel overwhelming. It is not difficult to set goals for your business ventures. A solid SEO strategy is essential to … [Read more...]
Four tips to help SEM teams adapt to a privacy-focused world
30-second summary: The digital marketing industry has been dominated by discussions about privacy and cookie modifications. How will third-party cookies be removed and new privacy regulations affect paid search? Here's what search marketers should expect and how they can prepare Targeting, measurement, optimization, and optimization are all based on the ability … [Read more...]
50 questions for the interview to hire the best digital marketing manager
Digitalization is a key factor in any brand's growth. Engaging digital interactions with your clients are essential. This requires a well-planned digital marketing plan. A strategy that produces results can only be achieved if you have someone who is an expert in digital marketing and knows how to call shots from the top. You need to find a digital marketing manager with the creative and … [Read more...]
Top Tips to Increase Sales & Employee retention
Helping employees improve their skills is the best way to increase your sales performance and keep you employees happy. Salespeople who are enjoying significant success and earning a substantial commission won't scroll LinkedIn looking for new opportunities. Google searches for "How to Improve Sales Team performance" will bring up a lot of options. There are many ideas, from increasing the … [Read more...]
How to Hire Social Media Managers: Our Process and Job Description
A company's social media presence is an important marketing strategy to reach more customers. Your company's social media pages allow people to get to know you better and help build your online brand. We know many small business owners who love managing their social media accounts and are happy to do so. However, some people find it more beneficial to hire a social media manager to help them save … [Read more...]
7 Habits that make highly effective teams successful:
Every day, companies use the term "grow". How can you increase your market share, revenue or brand awareness? How do you seize this opportunity? Problem is, you are asking the wrong question. It's not about how you do it but rather who can do it. Your employees are the key to business growth. How they work together is what will determine how your company grows. Your culture is shaped by your … [Read more...]
Here are some quick and interesting observations about marketing.
Too short for a blog post, too big to ignore, here are a few current observations about the marketing world in a tiny format: Many people ask me about my favorite companies for marketing best practices. There are so many I admire. North Face, Lululemon, and Yeti come to mind. But a company I adore is Glossier.It was built on the foundation of a blogger’s personal brand (Emily Weiss).The marketing … [Read more...]