It takes time and effort to create useful, original, and engaging content. Marketers and sales people already spend a lot of time and effort crafting this content to reach their target audience. For successful brands, unique content is a must. There is a way that marketers can save time and help promote their business. Sales teams can use curation to select and promote content from other … [Read more...]
Wrapping up 2021, our top 10!
30-second summary: Twelve months, many curveballs and masterstrokes Today is a great time to take a look at the Search Engine Watch lens from the previous year if you haven't already In 2021, key themes were top of mind: Google's updates and cookie death counter-strategies; mastering customer experience elements; trust-building and other alternatives to search marketing … [Read more...]
Are your marketing efforts improving every year? That isn’t enough.
I recently had an interesting question from an interviewer. Perhaps my answer can help you … You’ve worked with many renowned global clients over the years. What are the most common mistakes you see marketers make when planning and/or executing their strategies? In most companies, marketing is iterative. We try to do a little better each year with our SEO, digital ads, content, etc. But our … [Read more...]
How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide
There are quite a few steps that you need to implement in order to develop a content strategy. One of the first things you need to do is figure out exactly who your target audience is. Once you have that figured out, you are going to want to develop content that fits their interests and can be useful to them. You also want to make sure that your content is unique and that you stand out when … [Read more...]
42 Important Interview Questions For Account Managers That You Should Be Asking
Although you may love your clients, managing multiple clients simultaneously is an extremely difficult task. It is difficult to master the constant feedback, unreasonable deadlines, approvals, as well as the incessant job of impressing clients daily in order to reach the target revenue. It is a joy to have competent account managers on your team when you are in this situation. A good … [Read more...]
Damian Fagon Wants More Black Cannabis Farmers
The cultivation of cannabis is taboo in the United States, especially in non-white communities. There are many barriers that prevent non-white communities from learning about cannabis cultivation. Additionally, there is a stigma attached to Black people and cannabis. This is part of the decades-long "war on drugs" in the United States. Gullybean founder Damian Fagon wants to change the … [Read more...]
7 E-Commerce Personalization Strategy Strategies to Boost Sales
They know you well enough that they can make it easier for you to buy. It may be called an exclusive shopping experience in real life. But in e-commerce, you can treat every visitor like an exclusive customer--thanks to e-commercepersonalization Online shoppers want personalization. Accenture's recent research shows that 91% of consumers will buy from companies that remember them and … [Read more...]
How to Make a Landing Page Wireframe
Imagine that you have the chance to build your house. This may seem a bit unrealistic to some people, but it is an exercise in thought. ) You can see the final result after working with a carpenter. You request the blueprints to be kept on hand. "Blueprints? The carpenter replies, "What blueprints ?"" "I just wonged it." Your new house falls. A blueprint is essential for building a … [Read more...]
What is Smart Content? How can it help you?
Digital marketing is an industry that moves quickly and attracts lots of buzzwords. It can sometimes feel like you are speaking another language when talking to your content agency. Smart content is one of the terms that has been popularized in recent years. It's a hot topic. Smart content is something you have heard of, but aren't sure what it means or how to use it in your marketing … [Read more...]
SEO: What does it mean in marketing?
Marketing was once a pushy, nagging affair. In the hope that a few customers would be interested enough to purchase a product, companies used text messages to push their message on random customers. Thank God for the revolution in marketing that has been brought about by the Internet and search engines. Digital marketing is undoubtedly taking over the world. Search engine optimization, or … [Read more...]