You've likely noticed a decline in organic reach for B2B social media managers in recent years. It's easy for organic campaigns to fail to reach your followers due to the constant flux of algorithms and paid content. This is a disconcerting fact, but there are ways to counter it. These are five hacks that can help you increase your company's organic reach on social media. 1. Learn the Best … [Read more...]
15 Trends in Marketing: Hot or Not
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on the relative importance of:social media marketingcontent marketingemail marketingblogs/newsletterslive stream videopodcastsDiscorddirect mailinfluencer marketingonline customer service/customer experienceDirect to Consumercrypto … [Read more...]
This is the Only Website Launch Checklist That You Will Ever Need
It can be exciting to launch a website, but also stressful. Even small problems that may arise during a launch can have huge consequences. Lost leads can be caused by forms that aren't working. Users can be frustrated by slow loading times. The 88% of online consumers who have had a negative experience with your site will not return. It's easy to overlook important steps when launching a … [Read more...]
3 Best Tools to Increase Your LinkedIn Marketing Strategies
LinkedIn has grown to be more than an online resume site for job seekers looking for employment opportunities. According to the social media industry, LinkedIn is now the most important platform for marketers and B2B businesses. For better lead capture, LinkedIn marketing strategies are being used by more marketers. These statistics will help you make a decision about the best LinkedIn … [Read more...]
Facebook Marketing Statistics 2022 (Infographic)
Facebook is still the leader in social media marketing. Marketers love its rich feature set. You can choose to use Facebook page or group, stories or analytics. Facebook offers it all. Facebook has seen a tremendous growth in usage over the years. Facebook has gone beyond family sharing and friendly chats. It serves as the main gateway to millions of online businesses' sales funnels. … [Read more...]
Questions and answers for Top Copywriter Interviews
By 2026, copywriting jobs will grow by 7.6% It's not easy to find a job as copywriter. Companies are looking for people with predetermined skill sets. You must have a strong writing portfolio and the soft skills to support it. We will make it easier for you to interview if you are looking for a job as a copywriter. These questions and answers for copywriter interviews are designed to … [Read more...]
9 emails from abandoned carts to win customers back in 2022
You are likely experiencing cart abandonment if you are reading this. Emails from abandoned carts can be used to recover sales lost, so you are looking for examples to inspire your strategy. If this is you, you are in the right place. This blog post will cover everything you need about sending abandoned cart emails. We will be looking at abandoned cart emails by top brands and discussing … [Read more...]
Learn from someone who has done it twice: How to build a meaningful (and massive) community
You already know the importance of creating a community around your brand. This will result in stronger word of mouth, customer retention, and better organic growth. Yet, many small business owners don't know how to foster genuine communities or don’t believe they can do it if they don’t have the resources. As employee #1 and Director Marketing Community at theSkimm, and as founder and CEO of … [Read more...]
9 Creative Examples of Email Countdown Timesters You Can Copy
You want to increase clicks and sales through your email marketing. It is time to get started with countdown timers. Emails can include countdown timers if you need to instill FOMO and urgency in your audience. You don't want every email to be covered in ticking clocks. But, evidence suggests that countdown timers can work well when used sparingly, at the right times. We analyzed over … [Read more...]
To be able to work for yourself, it is an honor
Each winter for the last few years I have worked myself sick. Literally, sick. I’ll give you an example. In the fourth quarter of 2020, I was fully booked when a client came to me and said, “We have money left in our budget for a special project. We’ll give you $40,000 but you have to get it done in the next six weeks.” This was going to require a crazy effort. I discussed the situation with my … [Read more...]