Imagine the scene: You've spent countless hours searching for the perfect fringed moccasins. You are thrilled and click through to the product page. Now you can add to your bag. Then disaster strikes: they are out of stock. Online shoppers have become all too familiar with this scene in recent years. According to Adobe Analytics, a perfect storm of supply disruptions and surge demand … [Read more...]
How to harness paid search automation and maximize your outcomes
30-second summary: Digital marketing is all about automation, and Google offers more options than ever for search professionals to use it. There is still some discomfort in handing over the keys to the kingdom. Being a long-time skeptic, I argue for automating search campaigns' core components and share where marketers should focus their efforts and attention to achieve … [Read more...]
The incredible collision of marketing and civil activism
I’ve been in marketing for many years and I’ve seen such upheaval over the decades. But I can make a case that an all-time Top Five issue in our profession is the emerging collision of civil activism and marketing. The reason is simple. In the not-to-distant past, a marketing strategy was forged through economic, competitive forces. But today, it’s undeniable that politicized trends of civil … [Read more...]
How to Distribute your Content with Scoop.it
"If the tree falls in a forest, and no one is there to hear it, does it sound? This thought experiment is very useful when we discuss content marketing. Can a piece created of content have any impact if it isn't seen by many people, or any at all? One survey found that bloggers spend half their time writing original content. This feels like a waste of time after putting in hours to create … [Read more...]
What is the difference between The Plus Plan & The Enterprise Plan?
Scoop.it has been providing content solutions for both individuals and businesses for years. Scoop.it customers often have questions about the differences in solutions and which solution is best for them. These differences are summarized in this article. Create a private space for content and work together as a team using Scoop.it Enterprise Enterprise is unique in that it allows … [Read more...]
What tools and tech should be part of your Martech Stack
Let's get real. The sheer number of available marketing technology tools is overwhelming for every marketer. Which are the top automation platforms? What is your prescriptive analysis? Are you using the right technology for increasing the effectiveness of your social media campaigns? Did you know that AI can also do this? The Martech 5000 Supergraphic is a famous graphic that represents … [Read more...]
10 Sales KPIs Every SaaS Company Should Track and Measure
The SaaS sector is expanding at an alarming rate. It currently accounts for more than 145.5 billion US Dollars of global revenue. The market value will surpass 170 billion US Dollars in the coming years. This is a highly lucrative industry that is also highly competitive for established and new businesses. Whatever your industry, regardless of where you are from, you know that SaaS requires you … [Read more...]
How to get into business success as Trader Joe’s
Trader Joe’s is an iconic American business. It’s cult-like. I know people who will drive far out of their way to visit these stores. They are so popular they are nearly on the level of a local tourist attraction! Here is a typical comment from my friend Sunshine Woodyard:I’m obsessed with Trader Joe’s, I picked where to buy a house based on proximity to one. I need to back up here and mention … [Read more...]
Top Email Marketing Interview Question & Answers
9/10 marketers use email to share content. This is a testament to the demand for email marketing. This is why companies are searching for email marketers like yourself. It's crucial that you get to know your potential employer before you go for an interview. Interviews are not one-way. During the assessment, you learn as much about the company as they do. How can you prepare for an … [Read more...]
The Insider Guide to Hiring Content Writing Agency
Are you overwhelmed by the idea of creating a comprehensive content strategy? Are you unsure about the ROI of your content marketing efforts? Are you feeling stretched by the constant publishing tasks? If you answered "yes" to any of these questions then you are not alone. It is probably time to look for a content writing agency. The truth is that outsourcing to a content agency can seem … [Read more...]