The pandemic was the catalyst for a series of events that has seen ecommerce businesses experience both the highest and lowest highs. Ecommerce has seen a boom in its sales since 2020, with online shopping volumes at an all-time high. Many online retailers have difficulty securing products, packaging, or materials to keep pace with the recent growth. In the past, it was common to keep a small … [Read more...]

International Women's Day is the longest-running awareness day and one of the most important in the world. It is now held every year on March 8, but it was first held in 1911. Although the inaugural event was well-supported by over a million people, it wasn’t until 1977 when IWD was adopted by the United Nations that IWD became a mainstream global holiday. Its stature has grown steadily … [Read more...]

You might have seen the posts titled "Expectation Vs. Reality", where customers criticize products that are not what they expected. The sun hat they bought online looks amazing, but it looks terrible on them. Customers face this problem. Customers see something they like and buy it. How do they find out if it fits or if it will be a good fit? Smart shoppers won't make that purchase. … [Read more...]

Let's face it, we all have made at least one mistake in our lives. Just like all the people who spent $100+ on minidiscs players in the early noughties, Apple revolutionized the market months before launching the first iPod. It's not surprising that so many people prefer to do their research before making a commitment. According to Ipsos and Google, 53 percent of shoppers do their … [Read more...]

Effective content marketing creates brands with a consistent voice, tone and personality. Your brand's content can be as powerful a mark of your brand as your logo to dedicated readers. It can be hard to keep these qualities intact if your business is growing with many writers, a content marketing agency that does not have a complete picture of your company and culture, or if freelancers who … [Read more...]