Analyzing examples of successful digital marketing campaigns can help you understand what works and what doesn't. It also helps you to see what your audience responds to. Your marketing efforts can be inspired by innovative ads and creative uses of social media and well-crafted messaging from brands that are not in your industry. We believe that marketing is best done in-the-realm. However, … [Read more...]
Building in public: How transparency can help you achieve your goals
src="https://buffer.com/resources/content/images/2022/03/wilhelm-gunkel-3VQ4AfOKCVc-unsplash--1-.jpg" alt="Building in Public: How Transparency on the Internet Can Support Your Goals"> In her song A World Alone, Lorde sings, "Maybe we were raised by the Internet." When I first heard it, this line stuck with my heart and is still with me today, especially considering how my behavior and quirks … [Read more...]
10 Ways To Lose a Lead
Do you feel overwhelmed by all the articles that tell you how to nurture qualified leads? Maybe you are tired of the endless advice on how to move your prospects along the sales funnel. There are many strategies that you can use to grow and attract your leads. These strategies will vary depending on the person you're speaking to. Sometimes, it requires complex steps, mind-reading abilities, … [Read more...]
How Facebook Link Ads can boost your marketing campaigns
Facebook boasts more than 2.9 million users around the world, which gives marketers an huge audience. If you have ever tried to advertise on Facebook you will know that there are many ad formats available. Which one should you pick and give a try? We suggest, hint, hint - giving link ads a try. Why? Why? Because Facebook link ads can be flexible and user-friendly. This makes them an … [Read more...]
Merchant Stories: Hobbymeisters
We love hearing stories about merchants' ecommerce experiences, so we are sharing them with you. Continue reading to find out how Hobbymeisters achieved success with their online shop (via Dee Higgs Owner). What motivated you to open your online shop? Our business was founded as a hobby. In fact, the name of the company suggests that it started out as a hobby. However, in the early 2000's … [Read more...]
These 6 Women-Owned Small Business are Doing Well
Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity, but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. An American Express Report found that in 2019 women … [Read more...]
SEO Writing Strategies to Boost Your Social Media
Entrepreneurs, small-business owners, and marketers often ask the same question in today's digital age: "How can I stand out among other accounts?" Social media is an effective marketing tool. It's been used by big brands like Wendys to become pop-culture icons. Small businesses can also use it to make a name for themselves in their industry without spending a lot of money on marketing. In … [Read more...]
There is a better way to save social media posts for later
src="https://buffer.com/resources/content/images/2022/03/Blog-Post--6-.jpg" alt="A Better Way to Save Your Social Posts for Later"> Social content ideas can come at any moment. Do you think anyone else has an idea right before they go to bed? But they are rarely ready or fully formed. It might be necessary to create a video, write copy, or pass your idea along to another person. There are a … [Read more...]
5 B2B marketing tactics you can’t ignore in 2022
In 2016, I wrote about the Top Five B2B Marketing Strategies You Can't Forget. There are still many marketing platforms, software and tools available that can generate leads and convert them. They also offer the highest ROI. However, there have been many other world-changing events since then, which have transformed every industry in numerous ways. This has led to some significant strategic … [Read more...]
How to Be a Content Creator: The Ultimate Guide For Brands
Content creation isn’t just for influencers. You're not the only one who is interested in learning how to create content for your brand. Brands are now creating original content on multiple platforms in order to connect with their customers. This is a great way to show your brand personality and build customer relationships. It also helps drive more traffic and conversions. Content creation … [Read more...]