Search engine optimization is a way to rank higher on Google. However, certain industries are more competitive than others and are more susceptible to algorithm updates. Many SEO professionals will resort to black-hat methods to get Page 1 positions in highly competitive industries like FX, insurance, loans, casinos, and other financial services. Google is the most used search engine by … [Read more...]
7 Ways To Earn Customer Trust For Your Ecommerce Site
Online environments lack the human-to–human contact required to build trust - the kind that encourages "immediate buy" leaps in faith. Potential customers can be hesitant about shopping online due to the seemingly endless number of options available. They may even choose to shop elsewhere if they feel mistrustful. Businesses that are trustworthy can influence online shoppers' purchasing … [Read more...]
Feedback and Review Emails for Ecommerce – How to Craft Effective Messaging
It is important to include multiple types of marketing emails in your email marketing strategy. This will allow you to stay in touch with your customers. Feedback- and Review-focused emails are the best to help a business achieve its expansion goals. They allow business owners to understand their customers' needs and collect social proof to support their brand. We will walk you through each email … [Read more...]
7 Ways AI Transformed the Content Writing Industry
Artificial intelligence (or AI) is not a new concept. Although the term was first used in 1950s, it has been around for decades in literature, especially science fiction. AI is not a fantasy. Many of the online platforms that we use every day are already AI-integrated without our even realizing it. Ever wonder how Facebook knows exactly what ads you like? How is it possible to create a … [Read more...]
What Are Paid-Owned, Earned, and Earned media? Which drives more ROI?
There are many channels and strategies available to content marketers. Management of earned, paid and owned media is an essential aspect of content marketing. All of them work together to drive traffic, conversions, and sales. Some have a higher investment while others have a greater ROI (return-on-investment). This post will discuss each media type, their use in content marketing and the … [Read more...]
How to Setup Twitter Newsletters and Why they Aren’t Going Anywhere
src="https://buffer.com/resources/content/images/2022/04/chris-blonk-swd3FBSEA4Q-unsplash.jpg" alt="How to Set Up Twitter Newsletters and Why Newsletters Aren't Going Anywhere"> Your email is probably checked every day. This applies to both personal and professional reasons. Newsletters can be a great way to reach your audience, no matter if you already have a brand or are trying to create one. … [Read more...]
How to use humor for content marketing
Humor is a great marketing tool for content marketing. If done right and well, humor can generate traffic and more clicks, shares, and interactions directly with your content. How can you use humor to promote your brand? If you want to channel your inner Jerry Seinfeld, here are some guidelines. Here are some quick tips: Find out who your audience is through data collected and use that … [Read more...]
Here’s how a candle company donates 10% of its profits for homelessness
It is impressive enough that Colin, Ryan, and Austin Gill, ages 16, 13, and 11 respectively, started their own candle company in 2017. But even more admirable is the mission behind their brand Frères Branchiaux. Sure, the brothers initially came up with the business idea as a way to circumvent asking their parents for more allowance money. But from the very beginning, they wanted their … [Read more...]
Marketers Watch 5 Consumer Behavior Trends
Consumers were actually predictable in a year that was unpredictable. Over the past few months, clear consumer behavior trends have been evident, even though circumstances have changed. Marketers are looking for new ways to overcome the pandemic. The new battleground for business is delivering on the needs of consumers (spoiler alert: that's what content marketing is all too about). Let's … [Read more...]
B2C content marketing: How to engage and convert consumers with your blog
It can be hard to get customers to buy in the B2C market. This is especially true for niche products or brands that are competing with you. It's even more difficult if your product is new and you need to build trust. Content marketing is a crucial strategy. It will help you reach your audience and convert them to customers if you do it right. Publishing blog posts for the sake publishing … [Read more...]