30-second summary: Do you feel confident in how your target customer moves through the three stages of awareness, consideration, decision? Websites that only cater to the first stage in awareness will not convert. However, sites that are only interested in conversions might struggle to convert. How to create balanced, targeted content to better … [Read more...]
How we offer Async Training for our Fully-Distributed Customer Advocacy team
src="https://buffer.com/resources/content/images/2022/05/louis-hansel-SCc9AndIwJ4-unsplash.jpg" alt="How We Offer Async Training To Our Fully-Distributed Customer Advocacy Team"> We've tried a variety of training formats within the Buffer Advocacy group, including training over Zoom, lightning talks and recorded trainings. It is often energizing to train together as a group and fosters a sense … [Read more...]
Email Marketing Trends To Watch Out For In 2022
Ray Tomlinson, an American computer programmer, sent the first email in 1971. Little did he know that this channel would become the foundation of all business communications. Email boasts an impressive global user base of 4Billion and a market value of $7.5 Billion. Businesses' dependence on email reached its peak in 2020, as the world was ravaged by the deadly coronavirus. In a few years, email … [Read more...]
How to Write a Client-Winning Social Media Proposal + [FREE] Template
You have now attracted the client's attention, and they are now ready to move on to the consideration stage of your sales funnel. You need to shine brighter than your competition at this stage. This is what will convince your clients to choose you for their social media marketing. My friend has a great looking " Social Media proposal". It doesn't matter if you're a freelancer, or a … [Read more...]
How to price Ecommerce products competitively (without compromising profit margins)
Current estimates put the number of active ecommerce websites at 12-24 million. Online selling is fiercely competitive. No matter what niche you may have, there are many other online shops that can compete with yours for your business. Consider setting the prices of your products and services competitively to position your store as the best choice for consumers. How can you create a pricing … [Read more...]
How to Add your Business to Google Maps
Do you want to add your business on Google Maps? Google is the most popular search engine with a 92% market share. You need to be visible here, as the second and third services are not even close. You must appear in the search results. However, you must also be visible on Google Maps. When your information is available, the search engine will display it, including your address, and your map … [Read more...]
LinkedIn Analytics: A Complete Guide for B2B Marketers
According to statistics 79% of B2B marketers believe LinkedIn is a good source of leads and 97% use it to support their content marketing strategy. It is obvious that LinkedIn has evolved from a job-recruiting network to become a major source of leads and sales for small and large companies, particularly B2Bs. However, to make a LinkedIn B2B marketing campaign a success, you will need a … [Read more...]
How to Decide Which Formats You Should Use for Your Content Marketing
Most people think of articles and blog posts when they hear the term content marketing. There's more to content marketing that just writing articles. Although written content can be more cost-effective and less expensive, it is not the best way to get the most from your content marketing strategy. Some types of content are better suited to certain industries than others. You might also find … [Read more...]
12 Social Media Metrics you Should Be Monitoring
You need to monitor several metrics if you use social media to sell your business and promote it. You won't get the most out of your social media presence if you do not. It's possible that you aren't getting the most out of your social media presence. Social media can be confusing. You might not know what metrics to track or which ones you should ignore. Here are the top social media … [Read more...]
5 Signs that you don’t know your B2B customer
It's great to be an expert in your market and to be able to identify target businesses. But these are not enough to help you understand your B2B customers. That's where true success lies. A good strategy for a game like Guess Who is to take a chance and hope to find the right answer by elimination. A guessing game may not be the best strategy for marketers. It's possible to misunderstand … [Read more...]