We’ve all been part of the rush to figure out gifts for family and friends as the end of the year approaches. Many companies even recommend starting holiday shopping months in advance to avoid shipping delays or out-of-stock notifications. The holiday season often means a busy time for brands — and that’s what events like Black Friday and Cyber Monday intend to capitalize … [Read more...]

[TAG0] Both B2C as well as B2B businesses need to be successful in content marketing. It is essential to know the exact business you are targeting, their origin, and how you can meet their needs and expectations. According to statistics, 65% companies succeed in their content marketing strategies because of thorough audits. What's B2B Content Marketing? B2B content marketing refers … [Read more...]

30-second summary: Is it nearly impossible to distinguish six million apps from app stores? App marketing must consider the entire ecosystem that influences your app's performance Marketers need to take a holistic approach to data and ask the right questions in order analyze app performance. A successful strategy for app marketing … [Read more...]

Social media platforms are becoming increasingly popular with masses of people who use them for everything: shopping, job search, connecting with brands and fun! Because businesses want to reach the masses, it's no surprise that social media has become an essential tool in business marketing. 83% of marketers reported using social media for digital campaigns . Social media careers are a very … [Read more...]

src="https://buffer.com/resources/content/images/2022/10/PXL_20220907_144558480.jpg" alt="How We Made Our Hybrid Meetup Inclusive"> Our team organized and scheduled our first meetup in Lisbon in September. Our initial goal was to meet in person, spend a week together and get to know each other. We also wanted to strengthen our team. Due to a variety of reasons, including family leave and health, … [Read more...]

[TAG0] Over the years, social media has changed. Social media is no longer a way to socialize with others. It has become a powerful marketing platform that allows businesses to increase brand awareness, attract leads and boost sales. Marketers are also leveraging this opportunity to increase conversions and boost their ROI. This is done by creating engaging and useful content for their … [Read more...]

src="https://buffer.com/resources/content/images/2022/10/zingermans.png" alt="How These Small Businesses Are Growing Sustainably"> How can you decide when to say "yes" to growth opportunities and "no" to things that could lead you down the wrong path? It can be foolish to turn down opportunities to increase your company's income or hire more people. In a world of billion-dollar valuations it is … [Read more...]

30-second summary: Bounce rate refers to the percentage of visits that occur on a single page or visits from which the visitor leaves your site. This metric is used to measure the quality and relevancy of visits. Exit rate can be described as a metric that indicates the number exits from your website. It is equal to the number visits when applied across your entire … [Read more...]

🖊️Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out the third episode here.Small businesses are small for a reason – they often have a limited budget and … [Read more...]

src="https://buffer.com/resources/content/images/2022/10/SmallBusiness-BigLessons-Buffer-Season2.png" alt="Introducing Season 2 of Small Business, Big Lessons -- a Buffer Original Series"> Buffer is often able to meet many small businesses. We had the opportunity to highlight eight of these amazing small businesses in season one of Buffer's original series, Small Business, Big Lessons. We are … [Read more...]