The line between marketing and public relations might appear blurred at first glance. For small and medium-sized businesses, it is generally true. However, large corporations and corporations may not think that PR is relevant for them. It's a good thing that your clients have reached that threshold. You need to let go of the "PR and marketing are the same" mentality and offer your clients … [Read more...]
How to make social media advertising work for you business
Over the last few years, social media has been a major factor in ecommerce sales. Marketers can now better connect with potential customers through social media. Hootsuite has found that social media users have grown by more than 1,000,000 in the last three years according to its study. Social media advertising allows you to reach new customers and existing customers, making it an important … [Read more...]
How to curate content with Scoop.it
If you have been around for a while you will know that we are always discussing how content curation can be used to help businesses succeed. Strategic content curation can be beneficial for any industry or company. It can turn your employees into your greatest advocates and your sales reps into top-selling professionals. Content curation can increase the effectiveness of your email … [Read more...]
6 Brilliant Case Study Examples For Small Businesses
Every business begins small. A business's ability to overcome any obstacle along its journey is what determines its success. Start identifying problems and creating solutions if you want to propel your business forward. Learning from success stories is the best way to get inspired. You can learn from case studies from different businesses which strategy is best for your product or … [Read more...]
What is a Marketing Strategy and How Does It Work?
Let's begin with what a marketing plan isn't: hiring someone to manage your social networks and upload TikToks. Also, it is not about running banner ads that no one clicks on or wants. Marketing strategies are the blueprint for how a company grows by reaching, converting, and retaining new customers. A clear marketing strategy identifies measurable goals and validates the market problem your … [Read more...]
15 of the Best Signup Formula Examples We Have Seen
The old saying goes, "It all begins with an email list." Your email list is becoming more important as the age of third-party data ends. However, not every email list is sufficient. A list of interested and relevant email subscribers is essential. A well-designed newsletter signup form is the key to this. You can find inspiration to create a high-converting lead capture system by reading … [Read more...]
Top 5 Tips for Building a Converting WordPress website in 2022
A WordPress website that converts well can be the foundation for a successful online company. The combination of landing pages and marketing tools can make the difference between surviving and thriving in today's digital world. This shouldn't come as a surprise to anyone. WordPress has been used by many of the most respected brands in the world, such as Time, Disney, Bloomberg and Disney. … [Read more...]
How to Optimize Out of Stock Product Pages for Conversions
Imagine the scene: You've spent countless hours searching for the perfect fringed moccasins. You are thrilled and click through to the product page. Now you can add to your bag. Then disaster strikes: they are out of stock. Online shoppers have become all too familiar with this scene in recent years. According to Adobe Analytics, a perfect storm of supply disruptions and surge demand … [Read more...]
How to harness paid search automation and maximize your outcomes
30-second summary: Digital marketing is all about automation, and Google offers more options than ever for search professionals to use it. There is still some discomfort in handing over the keys to the kingdom. Being a long-time skeptic, I argue for automating search campaigns' core components and share where marketers should focus their efforts and attention to achieve … [Read more...]
The incredible collision of marketing and civil activism
I’ve been in marketing for many years and I’ve seen such upheaval over the decades. But I can make a case that an all-time Top Five issue in our profession is the emerging collision of civil activism and marketing. The reason is simple. In the not-to-distant past, a marketing strategy was forged through economic, competitive forces. But today, it’s undeniable that politicized trends of civil … [Read more...]