You might be a busy marketer who is limited in time and wonder if you should spend more time writing copy or designing the landing page visually. It can be difficult to design a landing page. It can be difficult if this is not your field of expertise. Because design is a key factor in landing page performance, many marketers struggle for hours, days or even weeks. Design is important, but … [Read more...]
The relationship between content creativity and money: the unexposed truth
On the new episode of The Marketing Companion, creative genius Jay Acunzo and I explore the relationship between creativity and money. This is a head-spinning discussion and far-reaching discussion that you cannot miss. We present this discussion in three chapters: What is creativity like when you’re broke? What is it like when you have some resources? If you won the lottery, how would you spend … [Read more...]
7 Incredible Live Shopping Examples from Real Brands
You'll be a digital marketer for as many years as I have. Do you remember Google Glass? What about all the articles in early 2021 claiming that Clubhouse was poised to dominate social media? It is safe to say that interest in the audio-only platform has declined a bit since then. Live shopping is the next big thing in online commerce. It's actually quite popular (although not yet in the … [Read more...]
3 Reasons Why Automatization is Important for Small & Medium Business
Automization can be important for both small and medium sized businesses for a few different reasons. When you implement automization it will allow you to spend more time directly working with your client list and helping solve their issues. Automization will also allow you to explore new avenues and ways to promote your product and market it. Finally, automization will give you a customer … [Read more...]
Top Strategies to Increase Sales Productivity
Your company's success depends on your sales productivity. The measure of a sales team's productivity is how they meet the needs of customers, reach their goals and achieve the desired outcome. This article will discuss the best strategies for increasing sales productivity within an organization. What is sales productivity? Sales productivity simply refers to the amount of products you … [Read more...]
8 SEO Resolutions For the New Year
Positive change is a hallmark of the New Year. There's something magical about this "new" aspect that inspires us to be better versions of ourselves. Setting realistic New Year's Resolutions requires that you set goals that are both challenging and achievable without making it feel overwhelming. It is not difficult to set goals for your business ventures. A solid SEO strategy is essential to … [Read more...]
Four tips to help SEM teams adapt to a privacy-focused world
30-second summary: The digital marketing industry has been dominated by discussions about privacy and cookie modifications. How will third-party cookies be removed and new privacy regulations affect paid search? Here's what search marketers should expect and how they can prepare Targeting, measurement, optimization, and optimization are all based on the ability … [Read more...]
50 questions for the interview to hire the best digital marketing manager
Digitalization is a key factor in any brand's growth. Engaging digital interactions with your clients are essential. This requires a well-planned digital marketing plan. A strategy that produces results can only be achieved if you have someone who is an expert in digital marketing and knows how to call shots from the top. You need to find a digital marketing manager with the creative and … [Read more...]
Top Tips to Increase Sales & Employee retention
Helping employees improve their skills is the best way to increase your sales performance and keep you employees happy. Salespeople who are enjoying significant success and earning a substantial commission won't scroll LinkedIn looking for new opportunities. Google searches for "How to Improve Sales Team performance" will bring up a lot of options. There are many ideas, from increasing the … [Read more...]
How to Hire Social Media Managers: Our Process and Job Description
A company's social media presence is an important marketing strategy to reach more customers. Your company's social media pages allow people to get to know you better and help build your online brand. We know many small business owners who love managing their social media accounts and are happy to do so. However, some people find it more beneficial to hire a social media manager to help them save … [Read more...]