30-second summary: It is easy to fall for dangerous misconceptions with several Google algorithm updates in 2021 One constant is Google's value for great content. Core Web Vitals isn't the only ranking factor, but they can be used as a tiebreaker. Before you start creating your SEO strategy for 2022, read this! Google and other SEOs around the globe had … [Read more...]
8 Social Media Content Marketing Strategy Tips to Avoid
You've already established your brand on social networks. Are you content? Is it something you need to look at? Is there something missing? Statista estimates that there are more than 3.6 billion social media users around the world, with 4.41 billion expected by 2025. It is not enough to have a social media presence in order to spread the word about your brand. A strong content … [Read more...]
Merchant Stories: Halo Headband
We love hearing stories about merchants' ecommerce experiences, so we are sharing them with you. Continue reading to find out how Halo Headband achieved success with their online shop (via Paul Ketchen and Partner). What motivated you to open your online shop? My partner and me invented a headband for running and cycling that draws sweat away from your eyes. Our SweatSeal technology … [Read more...]
7 Creative Flash Sale Ideas That Will Boost Your Sales
You'll be able to sell more products if your product is less expensive. This is not always the case. According to Vanderbilt Owen Graduate School of Management research, some consumers consider price to be a good indicator of quality. Consumers could associate your brand with low quality products if your prices are low. This could lead to lower sales. JCPenney, a US retailer, saw its sales … [Read more...]
9 Best Practices To Optimize Your Calls for Action
Your CTAs (calls to action) are the most important parts of your copy. CTAs are the key to guiding users through your marketing funnel and giving them clear instructions as to what they should do next. CTAs are crucial for converting leads into profitable conversions. It is so important to have your CTAs correct. You should take the time to optimize them in terms of text, color, positioning and … [Read more...]
Business Brand and Personal Brand: How Small Business Owners can Make It Work Together
A unique and authentic brand is vital for every business. Customers will be able to identify who you are and what you do. Many founders mistakenly associate their business brand and their personal brand. Combining them might work for some, but it is not the best approach for all. As a coach, creative strategist and brand strategist for small businesses and startups, I have found that … [Read more...]
The 4 Best Mobile Platforms to Use in Your Marketing Strategy
Think about how you spend your spare time browsing social media and the internet. Do you use a phone or a computer? You are likely to have chosen the second option or know of others who will. According to Semrush, 280,000,000 Americans (or 84.2%) use their phones to access the Internet. This is just in the United States. Mobile platforms are a huge part of advertising strategies. You're missing … [Read more...]
How content curating can help sales teams succeed
It takes time and effort to create useful, original, and engaging content. Marketers and sales people already spend a lot of time and effort crafting this content to reach their target audience. For successful brands, unique content is a must. There is a way that marketers can save time and help promote their business. Sales teams can use curation to select and promote content from other … [Read more...]
Wrapping up 2021, our top 10!
30-second summary: Twelve months, many curveballs and masterstrokes Today is a great time to take a look at the Search Engine Watch lens from the previous year if you haven't already In 2021, key themes were top of mind: Google's updates and cookie death counter-strategies; mastering customer experience elements; trust-building and other alternatives to search marketing … [Read more...]
Are your marketing efforts improving every year? That isn’t enough.
I recently had an interesting question from an interviewer. Perhaps my answer can help you … You’ve worked with many renowned global clients over the years. What are the most common mistakes you see marketers make when planning and/or executing their strategies? In most companies, marketing is iterative. We try to do a little better each year with our SEO, digital ads, content, etc. But our … [Read more...]