Let me make a guess. It's not something you enjoy looking at big data sets and patterns all day. It's not everybody's cup of tea, to be honest. Analyzing requires focus and research skills. Without solid data and analysis, however, marketing strategies can't make a difference. It is a must that someone does it. If not, who will respond when clients ask for the data that will drive … [Read more...]
6 E-Commerce Newsletter Ideas You Can Use to Inspire Yours
My aunt sends out her family newsletter every Christmas. She shares with us the progress of the vegetable garden, how the boys are doing at work and how my uncle added a new station or branch line to his model train set. My aunt is a marketing genius in a lot of ways. Newsletters are one way to keep a loyal and engaged audience. Research from Kinsta shows that emails containing the word … [Read more...]
10 Small Businesses Discuss How They Will Do Marketing Differently in 2020
Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year. No matter what time of the year you read this, we hope these insights can help inspire you with new ways to connect with … [Read more...]
The Beginner’s Handbook to Ecommerce Tax Laws
For new entrepreneurs, the Ecommerce tax laws can be complicated. Many people have been discouraged from opening their own online store because they are unsure of how to collect and pay taxes. After all, no one wants to receive an angry letter telling them that they owe unpaid taxes. Don't worry, we have compiled a brief overview of ecommerce taxes that will help you understand how they impact … [Read more...]
10 Tips for Curating Unique Content People Haven’t Seen Before
Your long-term marketing plan should include content curation strategies. Curating content doesn't mean sharing third-party content. Curating content is more than just sharing third-party content. It is an active way to provide value to your audience and save time. You need some inspiration? We share our top 10 content curation strategies to create unique content that will attract your audience's … [Read more...]
Lessons Learned from Interviewing 350 Candidates in Six Months
src="https://buffer.com/resources/content/images/2022/02/michael-browning-akz0w36DpM4-unsplash.jpg" alt="Lessons from Interviewing 350 Applicants in 6 Months"> There are always ups and downs in hiring. I spent 120 hours working in a six-month period in 2021 asking 350 people the same seven questions to create our Buffer values screen. At the end of each conversation I would turn the conversation … [Read more...]
10 Simple Tricks To Increase Your Sales Pipeline
The sales cycle is made up of several phases. The time it takes to complete the sales cycle can vary widely. Long sales cycles can take several touch points, and may span several weeks or months. When I was running demand generation for large software companies, it took me around 84 days just to convert a lead into a deal. It took an average of 18 days to convert the lead into a deal. … [Read more...]
These 7 best donation form examples will inspire you to create your own
They're almost there when someone reaches your donation page. They are almost ready to donate to your cause. Your goal at this stage is to ensure they follow through. Appealing pages and a user-friendly donation page can make all the difference. These elements increase trust and confidence that donor dollars will be going to the right places. Donors will be able to give their money freely if … [Read more...]
7 Examples Of Creative Advertising To Inspire Your Marketing Campaigns
Standing out in the crowd as a digital marketer is no easy feat. How can you delight and surprise your audience when there are six other ads competing for your attention? It can be difficult to create a new campaign when people are constantly reading, watching and interacting with media on multiple devices. Just when you think you're done with creative advertising, a new trend emerges from … [Read more...]
How to Increase Brand Awareness with Your Landing Page
They say "You won't be a household name overnight." This is especially true for brands. Your customers need to get to know you before your product or service becomes a favorite. This takes time. A landing page that is focused on awareness will assist you in reaching your goals. Let's talk about brand awareness and the four ways you can increase it through your landing page. What is … [Read more...]