Content marketing is the best way to grow your customer base and attract new customers. However, there is one problem that many brands have to face when trying to implement it: putting together a strategy. Your content marketing strategy is the keystone of your content marketing efforts. Without one, your content marketing efforts will be scattered and without a clear purpose. This can lead to … [Read more...]
You can make your landing page more attractive by using anchor links
Do you ever find yourself scrolling down a page and wish you could get to the end quicker? Headings are great for finding what you want on a page. Sometimes, however, it would be helpful to have a shortcut to get to your destination. An anchor link is a small tool that allows a user to jump between pages . This subtle design technique improves user experience by guiding users along and … [Read more...]
Online brand protection: Trusted automated surveillance is key
Consumers enjoy the convenience of having all the information they need, but are also aware of how their personal data can be misused. The Nielsen 2021 Trust in Advertising Survey found that 36% of respondents distrust advertisements on social media networks and 36% distrust search engine results ads. "People are shopping online more often, so they have realized that the best ads may not always … [Read more...]
The Comprehensive Guide to Make Your Emails Available in 2022
When you are an email marketer, what is your ultimate goal when designing an email campaign? It should reach as many people possible. There is only one way to make sure that your email design is accessible. Your emails won't get the results you desire, no matter how compelling your copy or how appealing your design. Email accessibility doesn't only mean enhancing visibility and increasing your … [Read more...]
2022 Search ads 360 updates: What you need know
30-second summary: Search Ads 360 has had one of the most significant updates in 10 years. Alex Medawar, Performics Senior Media Manager, shares highlights from the latest updates on budget optimization, performance monitoring and inventory management Google has just announced a major update to Search Ads 360. SA360 has become even more powerful than it was when it was … [Read more...]
22 Motivational Speakers You Will Rock Your Next Events
Are you ready for in-person events again? We are, I'm sure! Inc Magazine reports that 96% of event planners plan to return to in-person events in the coming year. Their main motivation is to get people out of pandemic hibernation. Motivational speakers We have updated our list to include speakers from the most recent marketing events and leadership conferences. For inspiration, return to … [Read more...]
The Everything You Need To Know About Cross-posting On Social Media
Brands were initially hesitant about switching from traditional marketing to social media when it first emerged. But, it has been proven over and over again that social media is here to stay for many years. Social media is a major advancement in marketing. What does this mean for brands? It takes a lot of creativity, solid social media strategies, and lots of posting. If you think that … [Read more...]
How to Optimize Landing Pages with Click Tracking
You won't be able see your customers' navigation patterns unless you are looking directly over their shoulders. Okay, so that's a little extreme. But you get the point. Click tracking is your best friend. Click tracking tracks where visitors click, and how long they spend looking at each element. This is a great marketing tool, as it allows you to gauge interest and popularity for your … [Read more...]
Rant by Adam Grant
Adam Grant is a best-selling author, an expert on motivation and meaning, and Wharton’s top-rated professor for seven straight years. He hangs out with filmmaker J.J. Abrams and author Brene Brown. My hero Malcolm Gladwell is one of his best friends. He is also a modern Twitter philosopher. His prodigious tweeting is legendary. I mean, my tweets are usually something like “Thanks” or “My plane is … [Read more...]
How to create a small business marketing plan
You might be wrong if you think your small business doesn’t need a marketing strategy. Even if you are a small business, technology and consumer behavior today require that you use multiple channels and tactics to reach customers. Marketing plans for small businesses and their teams keep your strategy on track. Only half of small businesses have a marketing plan. 25 percent of small business … [Read more...]