Artificial intelligence (or AI) is not a new concept. Although the term was first used in 1950s, it has been around for decades in literature, especially science fiction. AI is not a fantasy. Many of the online platforms that we use every day are already AI-integrated without our even realizing it. Ever wonder how Facebook knows exactly what ads you like? How is it possible to create a … [Read more...]
What Are Paid-Owned, Earned, and Earned media? Which drives more ROI?
There are many channels and strategies available to content marketers. Management of earned, paid and owned media is an essential aspect of content marketing. All of them work together to drive traffic, conversions, and sales. Some have a higher investment while others have a greater ROI (return-on-investment). This post will discuss each media type, their use in content marketing and the … [Read more...]
How to Setup Twitter Newsletters and Why they Aren’t Going Anywhere
src="https://buffer.com/resources/content/images/2022/04/chris-blonk-swd3FBSEA4Q-unsplash.jpg" alt="How to Set Up Twitter Newsletters and Why Newsletters Aren't Going Anywhere"> Your email is probably checked every day. This applies to both personal and professional reasons. Newsletters can be a great way to reach your audience, no matter if you already have a brand or are trying to create one. … [Read more...]
How to use humor for content marketing
Humor is a great marketing tool for content marketing. If done right and well, humor can generate traffic and more clicks, shares, and interactions directly with your content. How can you use humor to promote your brand? If you want to channel your inner Jerry Seinfeld, here are some guidelines. Here are some quick tips: Find out who your audience is through data collected and use that … [Read more...]
Here’s how a candle company donates 10% of its profits for homelessness
It is impressive enough that Colin, Ryan, and Austin Gill, ages 16, 13, and 11 respectively, started their own candle company in 2017. But even more admirable is the mission behind their brand Frères Branchiaux. Sure, the brothers initially came up with the business idea as a way to circumvent asking their parents for more allowance money. But from the very beginning, they wanted their … [Read more...]
Marketers Watch 5 Consumer Behavior Trends
Consumers were actually predictable in a year that was unpredictable. Over the past few months, clear consumer behavior trends have been evident, even though circumstances have changed. Marketers are looking for new ways to overcome the pandemic. The new battleground for business is delivering on the needs of consumers (spoiler alert: that's what content marketing is all too about). Let's … [Read more...]
B2C content marketing: How to engage and convert consumers with your blog
It can be hard to get customers to buy in the B2C market. This is especially true for niche products or brands that are competing with you. It's even more difficult if your product is new and you need to build trust. Content marketing is a crucial strategy. It will help you reach your audience and convert them to customers if you do it right. Publishing blog posts for the sake publishing … [Read more...]
How to create content customers will love to see
Are you not getting the results that you want from your content creation? Do you wonder if your content is generating any results? Do you have a brand new content marketing strategy in the works? If you answered yes to any of these questions, then you are probably curious about how to create content your customers will love. This is a great question that marketers often don't ask enough. Is … [Read more...]
Scoop.it. and Meltwater. A new visual identity
Scoop.it, as you may already know, joined the Meltwater company in 2013. Meltwater is the global leader for media intelligence and social analysis The company was established in Oslo in 2001. It has since expanded to serve more than 30000 customers across 25 countries. It is important that the Scoop.it team reflects Meltwater's identity. We are happy to announce that our new visual identity … [Read more...]
Content Marketing Hacks: Increase Web Traffic and Leads
Are you feeling that your content marketing efforts are not generating the ROI you expect? You spend a lot of time creating and publishing content that doesn't produce great results. Your content isn't meeting your KPI goals in the way that you want. Traditional content marketing strategies (like blogs), don't always produce optimal results in an ever-competitive landscape. While it's great to … [Read more...]