Q: I am curious if you think I should share your personal life on social media. I have seen so many influencers post details about their lives. My small business is my face so I am unsure if I should share my personal posts (kids and pets, daily life, etc.) on my business account or keep it separate. Influencers often build their businesses around their lives. Therefore, many of them share … [Read more...]
Balance: Lead Quantity vs. lead Quality
Traditional sales and marketing strategies focus on lead quantity. They do this by looking as wide as possible to capture as many leads. Lead quality is often more important than lead quantity. It is believed that more leads will result in sales. You might say that the more leads you have, the better. In the case of business leads, maybe not. This view, once a common one, is changing … [Read more...]
Sustainable Ecommerce: What it is and Why Your Business Should Use It
Sustainability is the new buzzword in multiple industries. It covers everything from clothing and manufacturing to agriculture and many other areas. Ecommerce businesses such as yours can also be sustainable. You can still make a difference for the planet by shopping online and minimizing waste from your customers. Is it really worth taking a sustainable approach? How can you make your … [Read more...]
5 Ways to Build a Authentic Brand in 2022
What can you do to build trust in a market that is so difficult to penetrate? According to the Gustavson Brand Trust Index in 2020, brand trust dropped to an all-time low. The same researchers found a trait that could help restore trust the next year: authenticity. Brand trust and brand authenticity have a significant relationship. Gustavson talks about authenticity in his talk on social … [Read more...]
These Color Palette Trends will Inspire Your 2022 Advertising Strategy
Marketing colors can communicate so much more than a HEX-code. If you are able to communicate with them, they can be as effective as your copy. Imagine a candy wrapper with banana flavor, but no yellow. The designer didn't get the message. You may be able to see that the flavor is banana but it's not obvious. We saw many marketing trends in 2021, including the use of color palettes … [Read more...]
9 of the Best Browse Abandonment Email Examples We’ve Seen
Every online retailer speaks about cart abandonment and it's a valid topic. E-commerce marketers are very expensive when abandoning carts. It costs $18 billion annually in revenue. Browse abandonment is another important type of shopper behavior. A browsing session abandoned signals buying intent, but it is less than abandoning a cart. While you might not wish to convert immediately, it … [Read more...]
Influence marketing is the state of the nation Is influence a healthy thing?
Amanda Russell is at the epicenter of the swirling world of influence marketing. She is teaching the first college course on this subject as well as writing a seminal book on the topic. She is also an influencer herself. With the rapid growth of this channel, it’s a good time to check and see where the world is going. While influencers have traditionally been used to promote the latest fashion or … [Read more...]
How to create a content strategy in small businesses
Quality content is one of the best ways you can promote your products or services. A blog is a great way to promote your products and services. Nearly 70% of SMBs who publish a blog receive more leads than those who don't. This is just one statistic. This article will discuss how to create a content strategy that your small business can use to achieve consistent results over time. What is a … [Read more...]
What is Phygital Marketing (or Phygital Marketing)? How to Use It and 5 Examples of Consumer Market
What is phygital Marketing? It's not a typo. It's a real thing. We'll help you define it: Phygital marketing is the merging of digital and physical experiences. One example of phygital marketing is communicating with potential customers that might switch between online and in-store shopping. Customers also use their mobile phones to enhance in-store shopping experiences. The experience is … [Read more...]
Here’s how an ROI-worthy search marketing budget should look in 2022
30-second summary: Search advertising is a lucrative area for digital marketers. Do you really need to spend money on high-competition keywords, or is it just a waste of time? Is it possible to turn this into a business? How can you keep your vision sharp and make sure that your revenues outweigh the cost of paid search? We are bringing you the details of … [Read more...]