To truly understand your product, you need to walk a mile in the shoes of your customers. Fair enough. It is important to know what your customers feel, from the moment they find your product online until they make a purchase. As a brand, it is important to improve customer experience. This helps you improve your product's quality and drives customer satisfaction. How can you learn … [Read more...]
7 Brilliant Conversational Business Examples You Need To See
A handful of large players dominate the e-commerce market. Based on gross merchandise volume only 13 companies represented three-fifths the global ecommerce market in 2020. This leaves millions of smaller etailers with the opportunity to take over the remaining 39%. The "little guys" should not pack up and head home. No. Although you may not be able compete with the largest names in price … [Read more...]
The ROI of blogging
In the 1990s, blogging was a way for people to express themselves, record their lives and create community through what was then an entirely new medium: the internet. Blogs are used today by millions of businesses of all sizes to increase traffic to their sites, build brand expertise, and grow revenue. Your company's blog ROI can have a significant impact on your business' overall success. What … [Read more...]
eCommerce Marketing: The Role Of Brand Ambassadors
What business wouldn’t want to improve its brand image, increase visibility and increase website traffic? All of these goals can be achieved by brand ambassadors. If you choose the right person, they can open up new channels of communication. What are brand ambassadors? Who are they and why is it important? They are the company's business partners that use word-of mouth marketing to promote … [Read more...]
6-Step Steps to Create a Scalable Small Business Marketing Plan
Startups are regarded as some of the best workplaces to work at. Why? Small (but incredibly close) teams, working tirelessly to make your idea a reality—the whole shebang. Even the smallest victory makes you feel like a Fortune 500 firm, bringing you one step closer to “making it”. While this may be a somewhat romanticized version of how you got started, here’s a reality check: 20% … [Read more...]
Are you getting buried in the stylized personas of today?
Too short to be a blog post, too important to ignore, here are five random observations from the world of marketing … 1. The stylized persona My friend Minter Dial recently suggested to me that one of the biggest threats to the marketing field is the “stylized persona” — social media expectations that dictate how we should be, what we should say, and even how we look. This is a wise observation. I … [Read more...]
8 Tips for Increasing Traffic to Your Site from Social Media
Your target audience — no matter who it includes — is on social media. The numbers speak for themselves:The average adult in the United States is active on 7 social media accounts70% of social media users check their accounts every dayMore than half of social media users use their accounts to research products90% of people buy from brands they follow on social media If you’re not using social … [Read more...]
50 Questions for an Email Marketing Interview in 2022
Email marketing is still the most popular form of digital marketing. However, it has a long history and can help you achieve solid marketing ROIs. Litmus reports that email has a $36 ROI per dollar on average. This is higher than any other channel. It doesn't matter what industry your client is in, the email will be included in their integrated marketing needs. Is your email marketing … [Read more...]
A Brief Introduction to Google Shopping Campaigns
It can be hard to get your products noticed by the public when you run an ecommerce company. There are many options to advertise your business where consumers are most likely to find it. Learn all about Google Shopping Campaigns and decide if they are a good fit to your ecommerce store. What is Google Shopping? Google Shopping allows customers to shop and compare products from different … [Read more...]
50+ Instagram Statistics you Should Know In 2022
Instagram is constantly improving and experimenting. Consistently. It will continue to support creators and influencers with fundraisers and shoppable streams. Brands can now add swipe-up hyperlinks to increase website traffic. Instagram is constantly adding value to its users with every update. How can marketers get the most out of Instagram? These 50+ Instagram statistics will help you … [Read more...]