Social media marketing landscape is constantly changing. You might not be able to replicate what worked in the past.
It’s vital that you stay on top of the latest social media trends by including new social media strategies in your strategy.
Social media is an important marketing frontier and every business strives to be visible on these platforms.
Social media is a powerful tool for B2C companies. There are over 4 billion people in the world. 70% B2B marketers who use social media agree that it has helped them increase sales.
That’s awesome! How do you get noticed?
Although it’s difficult to pinpoint one social media marketing strategy that will increase your visibility, there must be at least one that works. Sellers and buyers are attracted to social media platforms more often than buyers.
Let’s take a look at these social media strategies and talk about their different aspects.
1. Choose Your Social Media Channels
Each month, a new social network appears on the market. As tempting as it may be to hop on each one, DO NOT!
Let’s first look at the following statistics about social media before we continue with our discussion.
- 81% All adults in the United States have an account on Facebook.
- The 25-34 year-old demographic accounts for 31.2% of all the Instagram users.
- Linkedin is the best platform for connecting with larger organizations. LinkedIn has 65,000,000 decision-makers and 10,000,000 C-level executives.
- Global Twitter users aged between 18-24 years are 27.9%, making it a hub of the younger generation.
Each platform is unique. If your goals, target audience and KPIs match the platform’s offerings, it’s a match made within a match.
In other words , Linkedin’s audience is more business-oriented and responds better to educational content than TikTok users who are more visual inclined and desire to see entertainment content.
While creating a social media profile is free, maintaining your brand’s presence will require a strategic resource allocation as well as a significant portion of your marketing budget. Make wise choices.
2. Organize a Social Media Contest
Have fun with social media contests!
They can also help you increase your brand awareness, grow your engagement, and impact your overall sales. It’s hard to imagine anyone not wanting to win some prizes by simply doing a little task.
Wishpod reports that contest CTAs convert at 3.73% more than other CTAs.
Are you excited to start?
Before you start a contest, it is important to know what you are looking for. Do you want to increase engagement, lead generation, product awareness or product awareness?
After you have established your goal, start thinking about contest ideas that match your goals.
Make sure you choose a prize that is relevant for your target audience. This will increase your chances of your contest succeeding in reaching your goals.
Anschließend folgen Sie.
Participants must be made aware of the rules and guidelines for your contest, including how to enter and how the winner will choose.
Take a look at Canva’s Famous #canvadesignchallenge. The contest announcement visuals are eye-pleasing and clear, as well as the prize declaration and consistent use of #canvadesignchallenge can be a lesson for all.
3. Storytelling is fun!
Social media is full of useful information. Don’t be surprised when your content begins to look similar to your competitors’.
It is not a good idea to use the same “Buy This,” or “Limited Offer” links in your posts. It is important to be informative and, while doing so, also be entertaining.
You must do more than just the ordinary to make your target audience notice you. That something extra is “Storytelling”.
Social media storytelling can give your content that extra edge to connect with followers on a deeper level.
This involves sharing and creating content that captures the attention of your audience and engages them in your brand or message.
Patagonia is a brand that thrives on storytelling. Patagonia often features photos and stories of customers who have used their products outdoors and had positive experiences. Patagonia can share these stories to connect with outdoor enthusiasts and highlight the durability and functionality its products.
Social media storytelling:
- Story-driven content creates an emotional connection with your audience. It also fosters a sense community.
- Algorithms also prioritize stories-driven content over link-heavy and promotional content in your followers’ feeds
4. Collaborate with influencers
It’s not hard to see how Influencer Marketing has been a key component of social media marketing.
According to statistics, 93% of marketers have used influencer marketing in their campaigns. It’s time to get out of the 7% trap.
Begin by connecting with influencers in your target market who align with your brand’s values.
Next, use your influencer connections smartly. Here are some ways to do this:
- Promote your brand with sponsored content
- For product reviews and tutorials, partner with influencers
- Organise giveaways and contests on Influencer social networking channels
Keep in mind that influencer marketing must be authentic and aligned with your brand values. Make sure you communicate clearly your goals and expectations to the influencer. You might also consider offering incentives or compensation.
5. High-quality Content is consistently posted
It is hard to beat the value of informative and fresh content! To increase your business’s ROI, you can always count on the power and utility of regularly posting valuable social media content.
It’s more than that…
It is important to be consistent in your content so that your audience is reminded of you and your brand. It is becoming increasingly crowded on social media.
You need to be consistent in establishing your identity on social media. This will help you stand out among the crowd and attract the right audience. Your audience will be more interested in your content if they are engaged.
It can be difficult to post content every day on all social media platforms due to the sheer number of them. Marketers can use the free social media scheduling tools in order to consistently schedule client posts.
SocialPilot makes it easy to post consistently to multiple client accounts on social media.
Yes! SocialPilot allows you to plan ahead for multiple social media platforms using a single dashboard. You can now schedule your posts for all social media channels and increase brand awareness like never before.
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What kind of content should marketers and businesses post?
The following content is:
- Vividly portrays the voice of the company
- Be gentle and not pushy.
6. Incorporate Videos
Video content can improve the ROI of content marketing by nearly 200%
It is the number one content strategy social media marketers should prioritize and concentrate on. Youtube is huge, and is often called the Grand-Daddy of video content. Facebook is quickly gaining ground with numbers like 8 billion daily video stream.
Facebook video content has all the elements necessary to keep users on the social networking site. It is crisp, clean, and engaging.
Volvo Trucks, a global truck manufacturer, integrated viral video marketing into its social media campaign. This helped them to earn millions of euro.
Malmcrona stated that the goal of larger marketing campaigns is to increase awareness and create leads. We have created leads through marketing campaigns by simply linking video-based content on social media to a landing page for dealers. This allows us to achieve a very high ROI,” Agneta Malmcrona (global content manager at Volvo Trucks) said.
7. User-generated Content
Are You Listening?
We’ve already talked about the importance of building customer relationships. Social media allows marketers to reach out to customers and personalize interactions. A potential lead can become hostile to a competitor if there is not enough communication and response. Listening to your followers and responding to their questions and suggestions is a good idea. These loyal followers will increase your sales and refer your services to others.
Encourage user-generated content is a great way to connect with your audience. According to Business Insider, 97% of customers who see user-generated content convert. Social proof works better than any other social media campaign.
Yotpo is an online platform that helps businesses gain customers. It believes in collecting unique content from users and turning it into sales.
Here’s Tomer Tagrin (CEO of Yotpo) on user-generated content.
“User-generated material has a huge impact on a brand’s social growth.” Simply by sharing customer content via social media, our customers’ followers on Facebook increased by 270% and their followers on Twitter increased by 15% in a year.
Start following people who talk about your brand on social media. You can exchange your content with them and give prizes.
8. Join a community; start a discussion
Once you have chosen the right platform for your business, create an account and begin a conversation. Listen, learn, and understand the needs of the people before you can offer authentic content from authoritative sources.
Do you do this?
- To join Quora, Reddit and other community-building websites, you can share your content and make comments on attractive content.
- Join Facebook Groups to keep up with what others are talking about and add your comments
- Follow Twitter Chats to keep up with the latest discussions.
74% buyers prefer to buy from salespeople who add value to their buying process than those who do not.
Quiet and unprofessional salespeople are not the best choice for customers who want to purchase products. It is important to create a positive impression so that customers are motivated to buy your products. Pushy salesmanship should be avoided. To increase your sales, build credibility by using subtle marketing techniques.
Tip Only provide links to your products where requested. This reinforces your credibility and reputation.
9. Stay on top of seasonal changes
Seasonal changes are the latest industry trends. You must stay informed about the latest developments if you run a business.
Offer discounts, incentives, and offers that are in keeping with seasonal events. To increase sales, it is common to offer discounts or sell products before festivals.
Take a look at this tweet by Dunkin Donuts, offering its winter drink to welcome you.
Again, it is important to be careful with your promotion activities. Overselling will turn potential buyers away from your website pages.
Don’t forget to plan.
Keep up-to-date with market developments. These are valuable tools that you can use to your advantage. After carefully studying the market, you can design your future marketing strategies. Take a look at the future trends from industry marketing experts and create the best social media strategy.
Interesting read: How to spy on your competitors’ social media marketing strategies
Here are some points to keep in mind
- You should be able to identify market trends and take advantage of them before your competition. This will allow you to see beyond the horizon and keep your competitors at bay.
- To increase sales for your brand, use the most recent technology tools such as Google Alerts, Twitter’s advanced searches options and LinkedIn signal.
Take a bow
Social media has unavoidably entered users’ lives and had a greater impact on their choices. Each business caters to different audiences with different social habits.
Customers purchase based on which social media platform they are most influenced by. To make a lasting impression, your social media strategies must be successful.
You can increase brand awareness, drive traffic and generate leads and sales by using the right social media strategies. Social media can be used to build brand awareness, drive traffic to your website, and generate leads and sales.
You must have your own social media strategy that has been tested and proven effective for your brand.
SocialPilot’s first article, 9 Actionable Social Media Tips to Increase Brand Awareness, appeared first on SocialPilot.
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