src=”https://images.unsplash.com/photo-1592093947163-51f1d258d110?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDQwfHxsaW5rZWRpbnxlbnwwfHx8fDE2NzE0NjcwODI&ixlib=rb-4.0.3&q=80&w=2000″ alt=”What Really Works On LinkedIn? “Answers from the LinkedIn Team”>
It doesn’t matter if you’re a seasoned social media professional, or just starting to leverage the power of LinkedIn. There are some common myths that can make it easy to fall for when using this social network. It can be difficult to know the truth about LinkedIn marketing. This knowledge will help you create a successful strategy.
What content should LinkedIn allow you to post? When is the best time to post it? What number of hashtags should you use? How does this affect LinkedIn’s algorithm?
Hien Mai from LinkedIn’s Product Marketing team answered our questions. Hien is focused on creating more content and conversations on LinkedIn. She helps to make it easy for creators to create content, as well as guiding and nurturing them along the way towards becoming a consistent creator.
This post will examine seven common assumptions about LinkedIn and offer suggestions and answers that are directly from the team.
What should I post to LinkedIn? What conversations are most relevant to the platform?
LinkedIn is open to all types of professional conversations. We want people to share content that feels real to them in order to have meaningful conversations. LinkedIn should reflect real-life workplace conversations.
These could include:
- Parents looking for and sharing advice on balancing work and childcare.
- Members looking for advice and tips on topics or industries that interest them
- Commentary and opinions about newsworthy topics and industry news
LinkedIn is a place for professionals to connect and share ideas and knowledge with each other.
What does it mean for a professional to post content on LinkedIn?
Being authentic and talking about your priorities is the best thing you can do. Asking for advice on how to create a new career path, firing your imposter syndrome or taking care of your mental health can help you get the best out of your job. LinkedIn conversations should cover both professional and personal growth. LinkedIn allows you to have genuine conversations about many topics, and not just one.
Respecting all members of LinkedIn is a part of being professional on LinkedIn. LinkedIn is a place for everyone, regardless of their professional or personal goals. It is important to create a safe environment for everyone to share their insights and experiences in a natural way. It’s possible to inspire others in similar situations.
What’s in my LinkedIn Feed and why?
You will find content that is relevant to your professional interests when you visit the feed on your LinkedIn home page. This includes conversations with people you know and connections you have made. You can also follow companies, see sponsored content and read other posts we think you might be interested in.
Our algorithm-based feed learns about your interests and works with our human editorial team to add interesting content to your feed. Our technology and our teams filter out unsafe and low-quality content so that your feed contributes to your professional life.
We recommend following people and companies that you are interested in hearing from and engaging with their content when you find it interesting to influence the content you see on your feed. To find professional-relevant content, you can subscribe to newsletters or Top Voices within your industry.
Click the three dots (…) to tell us what you would like to see less of in a post. You have a range of options, such as unfollowing or removing connections with another member, reporting the topic, or telling us that you don’t care about the author or topic by clicking the “I don’t wish to see this” button.
Posts that share ideas, insights and inspiration are some of the most popular and widely distributed content. They unlock a world full of opportunities, knowledge, and collaboration.
We are constantly improving the content on LinkedIn. This will allow us to surface authentic, relevant and substantive conversations that will help you grow professionally.
Which is the best time to post on LinkedIn?
It all depends on who you are talking to. It depends on your audience. More people visit Linkedin during weekdays than weekends. However, it is more important to think about when your audience is coming to Linkedin. For those who return to Linkedin after work, optimizing towards evening posts may be a good idea. Consider how you might be able to offer a unique perspective on timely topics such as current affairs or industry trends that your audience would find interesting.
How often should I post to LinkedIn?
It is a good idea to post daily to keep your audience engaged. But, be careful not to overwhelm your audience.
Some people in your network may want to hear from others more often than others, while others might feel overwhelmed by the number of posts made per day. It is important that you understand your audience’s engagement with your content so you can determine the frequency of your posts. Your engagement and comments on posts are consistent. This is a sign that your content has been engaging.
How do I use LinkedIn hashtags effectively?
Although hashtags can help viewers identify the topic of a post and locate other posts that are similar, they don’t make it easier to spread your posts to more people. Hashtags are most effective when they are related to the content of the post.
LinkedIn Hashtag Best practices:
- LinkedIn recommends using between 1-3 hashtags per blog post to optimize.
- LinkedIn may block low-quality content that is marked by excessive hashtag use.
- LinkedIn is not always a good place to use hashtags that are popular on other platforms. Before you add to your content, search the hashtag.
- You can use hashtags in context, but only sparingly.
- Avoid adding unnecessary hashtags at the end of your posts. It may hinder your reach potential.
What kind of content is best for LinkedIn?
Diversifying the content you post is a good idea to get the best engagement from your audience. Try different content types to see what appeals to your audience.
You want to learn more about LinkedIn and how you can grow your audience? You can watch Zander Van Gogh, LinkedIn expert, in our webinar.
Did you miss our previous article…
https://onlinemarketingagencies.net/a-brief-guide-on-how-to-use-instagram-live-for-business/
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