Every marketing team wants to be viral. Because viral posts can bring a brand to the forefront of social media. This is an objective worth striving for.
You can see that anything that resonates with people on social media today goes viral and thus starts a new trend.
Viral posts don’t have to be just clever memes and a challenge video. You can also use infographics or stories.
If your audience likes it, they will share, share, comment, and view it countless times in a short time.
Let’s explore how to create this content and achieve fame.
Marketers, Decode Viral Content
What makes something viral? This question is similar to predicting the outcome of a cricket match. Although you might think you have made a good guess, there are always chances that you will be wrong.
After analyzing the insights of a variety of marketing professionals, we came to the following conclusion.
It evokes emotion that is either surprise, anger or distress, joy, excitement, joy, or sadness. This motivates the audience to interact with content on a large scale.
Coke, for example, returned with its #ShareACoke campaign with personalized bottles.
It encouraged people to share their joy with different relationships, such as bosses, friends, and partners. This idea was loved by their audience and proved to be a big hit.
Another example of viral content that resonated well with the audience is Gangnam Style by Psy, a Korean singer. It was viewed over 200,000 times on YouTube within a few days.
What does it do to boost your presence?
It makes sense that viral marketing is possible on social media because it is such a fast medium.
While some might say that viral marketing is similar to a ‘blink-and-you-missed-it’ appearance in the huge marketing space, it can do your brand’s online presence a huge favor.
Let’s find out how.
- Lowers costs: Distribution of content is often the next step after content creation. In this instance, the distribution is done by your customers. It reduces distribution costs.
- Increases reach: This can be a huge advantage for small companies that find it difficult to reach customers in other countries.
- Engagement The consumers decide to share your content with their social networks. You can thus create a positive relationship with them.
10 Types Of Posts that Go Viral
1. Puzzles and riddles
Blog posts are most shared online content. Although some may go viral, it is worth looking at the results when combined with other online content, such as quizzes or riddles.
Is it possible to solve it?
You’ll be taunted until you solve it. These puzzles and riddles are most often found in messaging apps such as Whatsapp.
BuzzFeed is one of the many that has used these to its advantage. This Facebook page is dedicated to solving these riddles and puzzles.
Puzzles and riddles are great because they can be challenging and interesting, and also make a viral impression that you share with your friends.
Did you know that 67% B2B marketers create infographics This format is great if you want to appeal visually.
These infographics are concise, easy to read, and highly engaging. They can be used to educate, entertain, and engage the audience. Informationgraphics can also be a great way to get quality backlinks.
Choose a topic that is most in demand right now. Your audience will appreciate your insights and steps.
This infographic shows you how to create a hashtag infographic for social media. The all-in-one hashtag strategy for major social media platforms can be found here.
3. Motivational Content
Everyone needs to feel motivated to get up each morning to go to work and to strive for excellence in today’s fast-paced world. Motivational posts are one of the most popular content on YouTube, Reddit and Instagram.
They discuss positive quotes, famous people and rich people, and proverbs. These items elicit a positive feeling in the customers.
What does it do?
People will relate to content that has a strong message and want to share it.
Gary Vaynerchuk is a top choice for budding entrepreneurs. His inspirational quotes and motivational posts will inspire you to push yourself. Gary discusses how being kind to oneself is also an important part of this process.
4. Quizzes on Personality
We won’t be surprised if you take the quiz “Which Game of Thrones character do you identify with?”
Who doesn’t want more information about themselves? These quizzes are now a form of content marketing strategy. These appeal to a wide range of people but are targeted at a particular group. A quiz that targets mothers might be called “Which Celebrity mother are you?”
Buzzfeed’s quiz, “What city should I live in?” has been viewed over 20 million times. These quizzes have been hailed as viral hits that break all records.
Be careful before you get excited. These quizzes must be relevant and sensible so that your audience can believe them.
Scroll through your Facebook or YouTube Recommended List and count how many times you see titles such as “X Useful Tips for …”” or “Y Hacks that will make your life easier”.
Aren’t they all?
Marketing professionals didn’t overlook the fact that videos and articles in a list format (titles starting with a number), were more liked, viewed and shared than their counterparts.
Why are you asking?
There are many reasons. They are simple to read, with all the sub-heads and pointers. They have an simple-to-follow format to present lots of information, separated under different pointers.
6. Case Studies
Which explanation is best to explain something to you?
A real-life example helps you grasp a concept very quickly. One such example is a case study. It takes one example and analyzes it in depth.
Readers love case studies that are rich in research-backed information . People love to see concepts and ideas in action, and they pay a lot of attention to the results.
Take a look at our case studies. You can give a brief introduction to a brand and explain the problem. Then, show how you solved it. If you’re interested in B2B, you can then highlight your solution-centric approach to one of your clients’ problems.
7. How-To Guides
Videos and articles on “how to” are very popular because they offer practical information.
The majority of ‘how-to’ content uses a problem solution approach. If you take a look at the search terms people use when surfing the internet, you will see that most start with the word “how to”.
This content is more likely to be found in Google search results. This allows you to get more organic search traffic.
Take a look at this HowToBasic example. This detailed guide has been viewed 343.3K times and received 4.4K reactions in 6 weeks.
8. Top Posts
Top posts can be a great source of traffic and often go viral. There might be articles entitled “Top 15 Recipes to Impress Your Guests”. These titles might include the words “Top 15 Recipes to Impress Your Guests” or “Best”.
Spotify, for example, displays personalized playlists that are based on the top songs of the week, month or year. Listen to the audience and find out what is most popular.
This is an example. Spotify shared Today’s Top Hits with the artist. Followers can click the bio link to listen the the hit playlist.
9. Long-form Content
Google states that articles should have at least 1500 words to be able to rank high in search results.
Your audience seems to be looking for well-researched and in-depth articles. Although short-form content has seen a rise in popularity on mobile devices due to short attention spans, longer-form content still receives more shares.
Are you wondering why?
Long articles that have been well researched are trustworthy sources of information and can be trusted by your readers. A long-form article can be shared to show the reader is well-informed, intelligent, and erudite.
Spend some time creating long-form content.
10. Humanized Stories
You might overlook the most basic things when you rush to create viral content.
Your readers are people. They have a natural desire to relate to strong emotional content– real stories of struggle, kindness and determination.
The Make-A-Wish Foundation, for example, aims to make wishes come true for hundreds. This campaign with John Cena was one that reached 300 million impressions.
When creating viral marketing campaigns, keep in mind that your content must be original and not been done before.
Your message should be compelling enough to grab your audience’s attention. Your viral marketing message should resonate with them. Social media content tools like SocialPilot can help you find new topics and content ideas.
Schedule your viral-worthy content when it is most convenient for you and reach your audience quicker. Get your free trial now and you’ll be ready to conquer the cyberworld.
SocialPilot’s first post, Viral Marketing: 10 Types Of Posts That Go Viral, appeared on SocialPilot.
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