Top 45 Social Media Manager Interview Questions to ask in 2023

1. What was it that inspired you to enter the marketing field?
2. Which social media platform is your favorite?
3. Which social media strategy do you prefer?
4. Which areas do you think you are better than others?
5. What can you do to invest in yourself?
6. Why would you like to work in our company?
7. How can you tell if you are going to add value for our company?
8. What makes a place a great place to work?
9. Which marketing book were you most recently exposed to?
10. What social media marketing gurus do you admire the most? Why?
11. What are your first few months as a social media manager and what will you do?
12. What would happen if your performance is below average?
13. What does the definition of “world-class worker” look like to you? Do you think you fit this definition?
14. What was the best part about being a member of your team?
15. How can you manage multiple shifting priorities while juggling them?
16. What would you do if it were possible to do everything you want?
17. What qualities and skills would your team look for in potential candidates if you had the chance to build one?
18. Please tell me about a time you were in conflict with a colleague or team member. What happened?

Questions for Social Media Manager Interviews to Assess Skills and Experience

Once you have identified the candidate’s motivation, values, and other soft skills, it is time to ask questions that will help you determine if they are the right candidate for the job.

“I would like to know if the applicant has done any research on the company and how familiar they are with social media platforms. Pay attention to whether they discuss demographics, messaging style and frequency, as well as the overall plan. The applicant must be able to comprehend the target audience and have a knowledge of social media goals to support overall business plans em>

David Farkas, Founder of The Upper Ranks

1. What social media platforms would you recommend to our company?
2. What are the objectives for each social media account? And what is success?
3. Have you used a social media scheduling tool before?
4. Can you tell us about the marketing tools that you used in previous jobs?
5. How can you keep up with social media trends?
6. Which social media platform gives you the most success in increasing your business visibility?
7. Let me know about SEO and the relationship it has with social media.
8. Social media can be used to support customer service goals How?

“Generally, regardless of whether the person is paid, organic or a combination of both, I am interested in understanding how they have been able connect their social media work to larger business goals.” I am less interested in following numbers, virality, etc. and more interested in growth stories, strategic decisions, and data-driven insight em>

Myasia Stephens Director Communications, belongings, LaunchSquad

1. What skills are necessary to be a social media manager who is effective?
2. What KPI/goal is the most important for a brand on social media?
3. Let me know about your experience revising or reviewing social media content.
4. Define the process for creating a social media schedule.
5. How would you allocate social media budgets for clients/companies?
6. How can you manage multiple clients while maintaining productivity?

Asking the candidate about their practical experience can help you determine if they are a good fit for your business. This will give you valuable insight into the candidate’s expertise and what they can bring to your company .”

Stan Sojy, Content Marketer, Star Ventures Growth Strategist

1. What should a company monitor for the most important social media metrics?
2. Is it possible to offer more value to a smaller, more engaged audience?
3. What is the most important thing that a social media manager should do?
4. Are you familiar with how to manage a crisis on social media?
5. We would love to hear about your campaign success. Did you get frequent bid adjustments?
6. How can social media help us generate leads?
7. What percentage of your time are you involved with reactive marketing on Social Media?

The numbers aren’t lying when it comes to finding talent. The success of social media marketing is almost completely quantifiable. Candidates must bring numbers from past campaigns in order to be offered a job. You need to be able to show that they can perform at a high standard. Look at how they have grown their social media accounts in the past, in terms of followers, impressions, and other metrics like comments and shares em>

Patrick Casey, Director for Growth Marketing, Felix Health

1. Could you tell us about social media projects that you were proud to have worked on in your past jobs?
2. What were your steps to improve social media (or any other important metric) at work?
3. Which are the first metrics that you would like to look at if you were hired to study our current social media strategy?
4. What network would you use if your clients wanted to reach a younger audience?
5. Your boss/client doesn’t get it. How do you convince executives to get involved?
6. Are you able to manage a team of social media professionals?

All-in-one tool for your social media management team

Once you have hired the right talent, it is time to put them into work mode.

Your social media manager must create high-quality content and understand the dynamics of your audience. They also need the best tools for their job.

It can be very difficult to manage multiple social media accounts simultaneously.

SocialPilot is your new best friend and social media manager!

SocialPilot is the best social media management tool available. It offers unparalleled scheduling, collaboration and analytics as well as social inbox and social inbox features.

SocialPilot’s Agency-Friendly Features are the cherry on top:

• Secure Client Management
• Workflow for seamless approval
• Comprehensive Analytics Reports
• White-label solution

It’s possible to experience it for yourself. Get your trial started today. Or schedule a demo phone call.