They know you well enough that they can make it easier for you to buy. It may be called an exclusive shopping experience in real life. But in e-commerce, you can treat every visitor like an exclusive customer--thanks to e-commercepersonalization Online shoppers want personalization. Accenture's recent research shows that 91% of consumers will buy from companies that remember them and … [Read more...]

Digital marketing is an industry that moves quickly and attracts lots of buzzwords. It can sometimes feel like you are speaking another language when talking to your content agency. Smart content is one of the terms that has been popularized in recent years. It's a hot topic. Smart content is something you have heard of, but aren't sure what it means or how to use it in your marketing … [Read more...]

You're likely to invest in email marketing if you're like most ecommerce marketers. You are growing your email list, sending effective email campaigns and engaging return visitors by sending personalized messages on-site. Email marketing can be very effective, but it is not enough. Why? It's not about the right strategy, it's about the correct sequence. If you don't send the right … [Read more...]

Jim Rohn once stated, "Interested people want to find out if it works." People who are fascinated by it want to know how it works. Copywriting is not an exception. By studying good examples of copywriting, you can quickly become a better copywriter. This is enough for many wordsmiths. You must be fascinated if you are to master this craft and convert contacts into customers. It is … [Read more...]

Long-running debate raged about whether SaaS companies actually needed content marketing. This debate will be over by 2022 -- content is an essential part of digital marketing success for any SaaS brand. SaaS solutions are not the same as other industries, so it is more difficult to find the right approach that works for them. SaaS content covers a variety of technical topics. SaaS companies … [Read more...]

The user experience of a website (UX) can often be misunderstood to refer to "how easy it is for users to use the website". This definition is only one aspect of UX. UX can be more accurately described as an experience. UX is a holistic approach to a website that encompasses all aspects and the user's interaction with them. A website with great UX is polished, detailed and highly satisfying for … [Read more...]

On the new episode of The Marketing Companion, creative genius Jay Acunzo and I explore the relationship between creativity and money. This is a head-spinning discussion and far-reaching discussion that you cannot miss. We present this discussion in three chapters: What is creativity like when you’re broke? What is it like when you have some resources? If you won the lottery, how would you spend … [Read more...]

You'll be a digital marketer for as many years as I have. Do you remember Google Glass? What about all the articles in early 2021 claiming that Clubhouse was poised to dominate social media? It is safe to say that interest in the audio-only platform has declined a bit since then. Live shopping is the next big thing in online commerce. It's actually quite popular (although not yet in the … [Read more...]

Positive change is a hallmark of the New Year. There's something magical about this "new" aspect that inspires us to be better versions of ourselves. Setting realistic New Year's Resolutions requires that you set goals that are both challenging and achievable without making it feel overwhelming. It is not difficult to set goals for your business ventures. A solid SEO strategy is essential to … [Read more...]

Helping employees improve their skills is the best way to increase your sales performance and keep you employees happy. Salespeople who are enjoying significant success and earning a substantial commission won't scroll LinkedIn looking for new opportunities. Google searches for "How to Improve Sales Team performance" will bring up a lot of options. There are many ideas, from increasing the … [Read more...]