The sales cycle is made up of several phases. The time it takes to complete the sales cycle can vary widely. Long sales cycles can take several touch points, and may span several weeks or months. When I was running demand generation for large software companies, it took me around 84 days just to convert a lead into a deal. It took an average of 18 days to convert the lead into a deal. … [Read more...]

They're almost there when someone reaches your donation page. They are almost ready to donate to your cause. Your goal at this stage is to ensure they follow through. Appealing pages and a user-friendly donation page can make all the difference. These elements increase trust and confidence that donor dollars will be going to the right places. Donors will be able to give their money freely if … [Read more...]

Web3 is a hot marketing topic. But what the heck is it? I recently saw a blog post titled “12 Web3 definitions.” How clear can this be if it has 12 definitions? And yet, we need to be experimenting and exploring this evolution in how we connect to fans and customers. I had a rare opportunity to talk to one of the pioneering leaders of this space, perhaps one of the most respected marketing … [Read more...]

In 2006, Amazon gave 35 percent of its revenue as cross-selling. This was an incredibly candid comment from the e-commerce giant, and it has not provided any updates since. It's safe to assume that this number will rise given the company’s obsession with personalization and optimization. Imagine this: a third (or more) of your revenue comes from items your customers purchase on top of the … [Read more...]

Companies and leaders who wish to be recognized in their industry and set themselves apart from the rest of the pack can use thought leadership. Edelman and LinkedIn found that 88% of executives believe that thought leadership can improve a company's reputation. 48% also believe that thought leadership can positively impact purchase decisions for thought leaders brands. Decision makers are … [Read more...]

It is no secret that pay-per-click ads (PPC) can bring a lot of traffic to your online store. Although there are numerous online PPC guides that provide step-by-step instructions on how to set up your first ad for success, not all of them address the planning phase. Consider the following questions before you start advertising with Google. 1. How much do you have to spend? Advertisers are … [Read more...]

Marketing has changed from being brand-centric to being more customer-focused in the age of big data. This is a good thing. To ensure that a business thrives, it is essential to provide the best customer service possible. A loyal following will produce positive reviews and testimonials, which can be used as social proof to attract more customers. It's free marketing at its best. It has a … [Read more...]

Ten marketers would be asked to rank the top 10 emerging marketing trends in 2022. There are likely to be at least a few trends that all would agree on as crucial to any marketing strategy's success. Many tried-and-true marketing strategies have been able to produce unimpressive results since early 2020. We saw a seismic shift in 2020 that impacted how we attracted buyers for 2022. Are there … [Read more...]

Are you interested in incorporating social selling into your sales strategy. Good news: You've likely already started. Social selling is a form of marketing that your company does if it has a basic Facebook, LinkedIn or Twitter account (or any other social media platform). Good social selling, the kind that generates consistent revenue, is an art. It requires planning, time, effort, … [Read more...]

Are I really going to need a SaaS-based marketing agency? You've likely asked this question many times if you are the CEO or founder of a SaaS business. Your business has been successful because you and your team have handled marketing independently. You can surely continue to handle it in-house without having to hire an agency. The truth is that you are likely to miss the mark in your … [Read more...]