Online environments lack the human-to–human contact required to build trust - the kind that encourages "immediate buy" leaps in faith. Potential customers can be hesitant about shopping online due to the seemingly endless number of options available. They may even choose to shop elsewhere if they feel mistrustful. Businesses that are trustworthy can influence online shoppers' purchasing … [Read more...]

It is important to include multiple types of marketing emails in your email marketing strategy. This will allow you to stay in touch with your customers. Feedback- and Review-focused emails are the best to help a business achieve its expansion goals. They allow business owners to understand their customers' needs and collect social proof to support their brand. We will walk you through each email … [Read more...]

There are many channels and strategies available to content marketers. Management of earned, paid and owned media is an essential aspect of content marketing. All of them work together to drive traffic, conversions, and sales. Some have a higher investment while others have a greater ROI (return-on-investment). This post will discuss each media type, their use in content marketing and the … [Read more...]

Humor is a great marketing tool for content marketing. If done right and well, humor can generate traffic and more clicks, shares, and interactions directly with your content. How can you use humor to promote your brand? If you want to channel your inner Jerry Seinfeld, here are some guidelines. Here are some quick tips: Find out who your audience is through data collected and use that … [Read more...]

Consumers were actually predictable in a year that was unpredictable. Over the past few months, clear consumer behavior trends have been evident, even though circumstances have changed. Marketers are looking for new ways to overcome the pandemic. The new battleground for business is delivering on the needs of consumers (spoiler alert: that's what content marketing is all too about). Let's … [Read more...]

Are you not getting the results that you want from your content creation? Do you wonder if your content is generating any results? Do you have a brand new content marketing strategy in the works? If you answered yes to any of these questions, then you are probably curious about how to create content your customers will love. This is a great question that marketers often don't ask enough. Is … [Read more...]

Are you feeling that your content marketing efforts are not generating the ROI you expect? You spend a lot of time creating and publishing content that doesn't produce great results. Your content isn't meeting your KPI goals in the way that you want. Traditional content marketing strategies (like blogs), don't always produce optimal results in an ever-competitive landscape. While it's great to … [Read more...]

Are you thinking about hiring bloggers? Great! This is a smart way to improve your content quality, increase the efficiency of your content marketing efforts, and increase the ROI of your blog. It can be difficult to find qualified writers who are knowledgeable in your field, have the experience and work well with your company's culture and processes. There are many options available to you … [Read more...]

Digital marketing is a key concern as consumers increasingly prefer to shop online and do their research before making major purchases. Source: Image Source Many businesses are now learning a painful lesson in this seismic shift. Negative online word-of-mouth will ultimately wipe out any short-term gains from your marketing campaign, no matter how brilliant it may be. Digital … [Read more...]

Analyzing examples of successful digital marketing campaigns can help you understand what works and what doesn't. It also helps you to see what your audience responds to. Your marketing efforts can be inspired by innovative ads and creative uses of social media and well-crafted messaging from brands that are not in your industry. We believe that marketing is best done in-the-realm. However, … [Read more...]