It’s no secret that SEO is the key to Google rankings success. But what’s the key to a strong SEO strategy? Keyword research! Keyword research is the foundation for your overall content strategy. It determines your topics and themes, your article titles, and ultimately the search rankings you’ll earn. Here’s the problem: many people — even professional marketers— see keyword research as a simple … [Read more...]

Simply put, the sharing economy is a new model of economics that relies on peer-to-peer networks. It is simple as it sounds: strangers share everyday goods and services via the internet. Consumer-driven businesses in the sharing economy can save buyers time, money, and space by reducing the "hustle" of the daily grind. You can find a pet sitter with Rover, an Uber ride to the airport, or just a … [Read more...]

There are 120+ emails that the average professional receives every day. We all have cluttered inboxes. Email is still the preferred medium for brand communication across all generations and industries. Your email open rate is an important part of your overall marketing ROI. Image source: Bluecore It can be easy for people to lose focus on the content when they are executing email … [Read more...]

You want to find new brands. You're probably in the majority if you answered "the Internet". Consumers aged 16-64 use search engines to find brands. To find brands, more than 25% of consumers use social media, brand websites, and digital ads. It is crucial for a business to have a good online reputation in order to retain and attract customers. Brands aren't the only ones responsible for … [Read more...]

Organic social media is the unpaid activity that businesses do on their social media platforms. This can include stories and videos, blogs, posts, etc. Organic social media is a great addition to any ecommerce marketing plan, considering that 1 in 3 people uses social media to discover or learn more about new products. It's also extremely cost-effective, and it's completely free! Here are some … [Read more...]

You've set up your blog and are now producing content like it's your job. It's now time to optimize your blog for lead-generation. The first step in creating great content is to create it. You're putting a great blog post on a poor website, and you're missing the point of creating great content. Another daunting task is to make sure you don't get in your face. How can you optimize a website … [Read more...]

You need to create a marketing strategy that emphasizes an online presence, regardless of whether you are launching a small business or if you have one. It's important to reach potential customers online as 97% of consumers search for local businesses online. It's not easy to grow your small business online. It's easy to see why you would feel overwhelmed by the task of identifying your target … [Read more...]

To maintain a strong SEO strategy, you must be open to learning new best practices and adapting to them to provide greater value to your audience. While some best practices are temporary trends, others remain essential content marketing tools, such as adhering to website accessibility guidelines. Website accessibility optimization is the process of making web content accessible to everyone. … [Read more...]

Content marketing has largely become a tactical solution to tactical problems. This is one of the greatest challenges I see in today's content marketing. You need content. Make some content. It's called content marketing. Many of the so-called content marketing strategies are just content. They are, worse, campaigns. Content marketing is not possible with an e-book. A landing page that has … [Read more...]

Planning can be overwhelming for anyone who is building an online business. There are always a lot of emails to answer, receipts that need to be filed, people to meet and other things to do. It's important to be able to organize your thoughts and tasks from any location. Technology and innovation have created a growing number apps on the internet that are specifically designed to assist … [Read more...]