Marketing has been complex, but it was never easy. The way businesses and consumers interact with each other has changed dramatically thanks to modern technology. Social media platforms and smartphones enable customers and brands to communicate more than ever. Furthermore, technology has revolutionized marketing strategies by turning every decision data-driven. All of these changes have made it … [Read more...]

Each year, Semruush publishes their state of content market report. After downloading the copy, I was happy to report that content marketing is strong. A proof point is that 47% of companies intend to increase their content team by 2022. The main point is that it serves as the foundation of our firm's existence. The report states that the key to a successful content marketing program is to … [Read more...]

Being the most disruptive kid in class was bad when you were a child. We never imagined that years later, we would all be striving to be the most disruptive child on the block. Digitally native vertical brands (DNVBs), are among the most innovative, disruptive and rapidly-growing businesses in the world. They grow at a rate that is three times higher than other e-commerce companies. … [Read more...]

Marketing automation makes it easier to generate leads, build customer relationships, and drive conversions. It is the foundation of any efficient and lean marketing department. This frees up time and resources for repetitive tasks that are essential to campaign success. Marketing automation software can be used to improve customer experience and target customers with different needs. Are … [Read more...]

Recently, there has been some concern that blogging may be dying. HubSpot, a blogging brand that is renowned for its expertise, found that 40% of respondents reported not reading blogs at any point in their research. Yikes! Is this a sign that we are losing the core component of our content marketing strategies, blogging? Are blogging and content marketing strategies going extinct? Let me … [Read more...]

There are hundreds of free ecommerce templates available. It's easy for you to find the right template that fits your needs and matches your brand. Customization is the key to creating an unforgettable shopping experience. We'll show you four ways to make your template stand out, from color schemes to page headings and checkout buttons. 1. Upload your logo to the header This is the easiest … [Read more...]

Improbably, I have launched a creator crypto token. It has been a bit of a mess in the early going, but now that I’m sorting things out, I thought it is time to report on what I’m learning from this unique experience. Are the creator economies of Web3 our future? I don’t know. But here’s a bit of what I have learned so far … (and if you make it to the end of the post, you can find a way to get … [Read more...]

What is the number one goal of content marketers? You're not the only one who would say organic traffic growth is the most important goal for content marketers. It's incorrect. It is incorrect. Content can influence consumer behavior and drive more traffic to your website than you might expect. This converts traffic into leads, conversions, and sales that can be used to build brand … [Read more...]

There are many important things to consider when building your ecommerce business, from what products you will offer to how your ecommerce site will look. Most of these decisions are fun and interesting; however, some logistical details can fall on the less-interesting side of business ownership. Choosing a shipping carrier may fall into this category for you, but avoid the temptation to rush … [Read more...]

One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with content marketing doesn’t have to be a manual process or done by you and your team. Maybe when we use the term “automated … [Read more...]