src=”https://buffer.com/resources/content/images/2022/01/daria-shevtsova-F2WkASk1ELE-unsplash.jpg” alt=”Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022″>
We all have seen the adorable National Dog Day videos and artfully photographed National Coffee Day latte photos. Although these holidays are not celebrated worldwide, they can be a fun way to interact online.
This post will provide a list of all the official holidays (and slightly less formal) in 2022. It can be used as a guideline for your content and fun ideas for social media posts to spark your creativity.
Let’s get started
Official Holidays
These holidays are ones you may already be aware of, and they often appear on your calendar. These holidays can be covered by a simple social media post. It could be as simple to wish your followers happy [fill out the blank], alerting them of your holiday hours, letting them know about your celebrations with your team, and showing how your product fits in with timeless holiday traditions.
Brightland olive oils shared Thanksgiving recipes that used its products. (Source)
You can honor the people being honored by doing your research and highlighting relevant businesses or individuals for observances. We had several posts to celebrate Black History Month. These included a spotlight on Black-owned companies and a call to action for Black social media marketers.
January
January 1st: New Year’s Day
January 17th: Martin Luther King Jr. Day
February
Black History Month (U.S.A.)
February 1: Chinese New Years
February 2nd: Groundhog Day
Valentine’s Day 14 February
21 February: President’s Day
March
Women’s History Month in the United States
March 17th: St. Patrick’s Day
March 18 Holi
Mothering Sunday (U.K.).
April
April 17th: Easter
May
National Asian Pacific American Heritage Month, U.S.
May 5: Cinco de Mayo
Mother’s Day (U.S.)
Memorial Day (U.S.)
June
Pride Month
June 19: Juneteenth (U.S)
Father’s Day (U.S.A. and U.K.)
July
July 4, Independence Day (U.S.)
August
September
September 5th: Labor Day (U.S.)
September 15-October 14: Hispanic Heritage Month (U.S.)
October
October 10th: Columbus Day, Indigenous Peoples Day (U.S.
Halloween 31 October
November
American Indian Heritage Month (U.S.)
November 11th: Veteran’s day (U.S.
Thanksgiving (U.S.)
December
December 18-26: Hanukkah
Christmas Day 25 December
December 31st: New Year’s Eve
Unofficial Holidays
There are many unofficial holidays. This list only covers the most important ones for small businesses. But there are many more. It is worth looking through all the unofficial holidays.
January
National Mentoring Month (U.S)
Sharing your mentoring experience is a great way to get started in 2022. Ask employees to share their mentorship experiences and create slideshows in Canva that include their quotes. Tag your mentors to express gratitude for their impact on your business and you.
Great North Air Ambulance shares a story about mentorship among its staff. (Source)
January 10, National Clean Your Desk Day
It can be fascinating to look at someone’s desk. You could ask your team members to take photos of their desks for National Clean Your Desk Day and share any desk accessories they don’t have.
February
Super Bowl Sunday 13 February
This day can mean a lot of different things to different people. So think about what your audience loves most about you. It could be sharing team spirit or suggestions on what to do when they don’t want to watch the big game.
March
March Madness
March Madness is a tournament for basketball players, but there are many ways to make it a social media game. You can create your own bracket, and then use the Instagram Stories voting function to let your followers vote for their favorite. You can tie it back to your company by comparing products (a great way for users to give feedback). ).
Food52 is currently organizing a cookie tournament. (Source)
March 1st: World Compliment Day
Pay a compliment to a neighboring business or customer. You can also challenge your followers to compliment a friend or co-worker or stranger, and then post it.
March 4, National Employee Appreciation Day
This holiday is a great way to show off your employees. Create a slideshow of photos or share multiple Instagram Stories that showcase why they are so amazing. It will be appreciated by your employees and you can start (or continue to) to create a culture that recognizes them.
March 8: International Women’s Day
We asked our followers to tag inspirational, influential women on International Women’s Day. (Source)
March 20th: International Day of Happiness
Share a smile today with a funny meme, or create a hashtag (#whatmakesmehappy), and feature things that make you happy. For some amazing user-generated content, ask your followers to join the conversation and use #whatmakesmehappy hashtag.
29 March: National Mom and Pop Business Owners Day
While the expression “mom-and-pop shop” isn’t as common these days, it’s still an excellent opportunity to celebrate your small business or those you love. You can even use the holiday as a way to show off the companies that you have purchased from. Make a slideshow, tag your favorite companies and let your followers buy from them.
April
National Volunteer Month (U.S)
Do you have any favorite causes? You can shine a spotlight this month on a cause you are volunteering for, as a volunteer or business. You can share your passion for the cause and your experience volunteering in a short video or long-form caption.
April 1: April Fool’s Day, International Fun at Work Day
April Fool’s Day jokes can be funny or hurtful. A safer way to celebrate your work is to have some fun. You can host a mini-golf tournament or company lunch to show your employees what’s going on behind the scenes. Ask employees to share their favorite things about working for your company. It might help you to hire new staff.
April 22nd: Earth Day
Is your company committed to sourcing suppliers and partners? Spread the word today.
Buffer presented an organization that works towards a more sustainable future for Earth Day. It tied it back to social media, and built an engaged audience. (Source)
April 28th: Take Our Daughters and Sons To Work Day
Children at work are adorable and deserve the spotlight. It’s possible to take photos of children working at their desks, taking orders or greeting customers. You could also do an Instagram Stories segment asking kids what their future plans are.
May
21 May: Cultural Diversity Day
This United Nations holiday allows you to celebrate the cultural heritage and traditions of your company.
PPG People celebrated the diversity of its employees on Cultural Diversity Day. (Source)
June
June 30: Social Media Day
This is a huge topic in our sphere. Social Media Day is a day where you can share some of the most memorable things that you have posted in the past year, a major win that was achieved through social media, and talk about the top posts from your followers.
June 30, Work From Home Day
Many people are now able to work from home. This is an opportunity for us to share some of our lesser-known and off-the-wall tips for being more productive at home.
July
July 17th: World Emoji Day
Fun fact: This date was chosen because of the emoji calendar’s July 17th date. This is a great opportunity to join the World Emoji Day community. Share the most popular emojis for your business or ask your friends to vote for which one you like best.
August
August 19th: World Photo Day
This is a great day for you to share your favourite photo or create an Add Yours sticker in Instagram Stories.
August 21: World Entrepreneurs Day
This is an excellent day for small business owners to showcase your journey and share any information you don’t have the time to yet. Here are some prompts: When did your journey begin? What’s been your biggest challenge? What’s next?
September
September 26: Love Note Day
This holiday could be taken in many different ways. However, it is easy to share a message with your community or customers. Canva allows you to quickly create a graphic and then write a thank-you note to your customers.
October
October 7th: World Smile Day
These unofficial holidays sometimes just need a simple photograph. A meme can be posted of a smiling animal, or a photo that shows team members smiling big.
Smiles on smiling faces – what could be better? (Source)
October 16 – Boss’s Day
This is a great opportunity to thank your managers and to share what you’ve learned about them with your team. It’s also a great opportunity to share the best advice that you received from your boss in the past.
November
National Entrepreneurship Month
This month is a great opportunity to dive deep into business. A weekly “Ask Me Anything” blog could be started to answer all questions about entrepreneurship.
November 19: Women’s Entrepreneurship Day
This day is about celebrating women business owners. You can share the wisdom of successful women entrepreneurs in your field or highlight your favorite women-owned businesses.
November 25, Black Friday
If your small business sells products, the biggest shopping day of year feels big. Let your followers know if you are offering a Black Friday promo. You could even offer a special discount via social media.
November 26th: Small Business Saturday
Small Business Saturday is a day dedicated solely to small business shopping. Small businesses can share their top products and offer special giveaways. Today’s main message is to showcase your small business and those customers who keep you going.
To create a unique giveaway, partner with small businesses. (Source)
November 28th: Cyber Monday
You can also talk about any ecommerce promotions or give a gift guide that highlights a few of your favourite sale items.
November 29th: Giving Tuesday
This is a great opportunity to highlight charities or organizations you support. Buffer gives back every year. We love to highlight businesses such as Freres Brachiaux who donate 10% of their sales for homeless shelters.
December
December 14 – Free Shipping Day
This is a great time to offer free shipping if you are selling a product. Post about the flash sale to all your social media channels. You can frame it as a gift for loved ones or an early holiday present.
What will you celebrate?
Your business and brand are the best ways to decide which holiday trends you want to follow. What are your values and beliefs? What are your values? What is most important to your customers? Find holidays and events that are in line with your company’s values and you can authentically show your business.
Don’t feel pressured to make a post for each one. It’s not the goal to be overwhelmed by all the possibilities, but rather to be inspired by all the creative possibilities.
Are you ready to plan your 2022 content calendar. Check out the scheduling tools at Buffer.
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