Pinterest is no longer a place to browse for home decor, crafts, or recipes.
The times have changed. Pinterest can be used for business purposes such as to promote your website or blog. Pinterest is now an integral part the promotion social media strategy.
Pinterest is a great social media site for referral traffic. Pinterest generates 33% more traffic than Facebook.
You know this. This is why you’re here. You want to learn how to perform the magic trick.
This post will show you 6 ways to use Pinterest to increase traffic.
1. Pinterest – Create a blog board
You will first need to create a Pinterest board for your blog articles.
Pinterest boards are a great way for you to display your blog content and make it easy to find your posts. This allows you to build a following on your blog, which could lead to customers.
These are some suggestions on how to make a Pinterest board for a blog.
Give your board a catchy name
Your blog posts’ themes should be reflected in the name of your Pinterest board. If you have a blog and a hobby craft shop, you can name your Pinterest board after your blog. You can name your Pinterest board Hobby Craft or My Hobby Website. This will increase traffic to both platforms.
See how Wattpad names their board the exact same way as their blog. They also used the same image cover as their blog name.
Add more sections to your board
You should have different categories or topics on your board. This will make it easier to find what you are looking for. To organize your pins, create sections such as “Summer Fashion” or “Winter Fashion” if you write about fashion.
See how Sephora further divided its “Makeup Board” into separate categories.
Make your Boards Searchable
Include keywords in your board names. This will make it easier to search Pinterest for your pins.
Interesting read: 5 New Pin Ideas to Drive Pinterest Traffic Like Crazy
2. Make Eye-Popping Pins
High-quality images are the key to making your Pinterest boards stand out. Mix and match photos with graphics.
Pining to drive traffic to your website is a simple way to make a difference. Add the title of your post to your pin images. This will allow people to immediately understand what your article is all about and why they should click through.
Potential readers will find your pins easier if you include keywords in your titles. If you are going to create a pin, make sure to include the title from your blog post. It could be a huge difference in your promotion’s success!
Have a look at this Pinterest account filled with blog pins. Each of them are equally appealing because the titles are printed on the images.
Tip: Do not forget your brand tone when creating pin images. Consistency with your brand voice will help you to be easily identified and give your account credibility.
3. Pinterest Engagement: Increase Engagement
You must engage with your followers on Pinterest in order for Pinterest’s magic to work.
Engagement is a two-way street. Your audience won’t always knock on your door. Your audience will not come knocking at your door every time.
Engaging with others is a way to increase their likelihood of engaging with you. You will be more visible to your target audience as a result.
Interactive post ideas such as polls, contests or DIY challenges can be created to increase engagement in your comments section.
Michael’s shops hold regular contests and offer consistently user-friendly DIY & Craft advice. Their interaction with customers is what makes them unique. To showcase their followers’ pins and crafts, they even created “DIY & Craft”.
Tips to Increase Engagement on Facebook
- Pin interactive content
- Use Pinterest marketing tools to pin regularly and consistently so that you appear on their feeds
- Follow your followers
- To understand the interests of followers, look at their boards and pins.
- Re-pin, Like, and Comment on the relevant pins of your Follower
- Followers will love your re-pins of business leaders and other great content
For high engagement on Pinterest, it is important to pin regularly. Agency marketers have to be consistent. There is a way out.
SocialPilot’s Pinterest scheduling allows you to plan your pins for multiple accounts ahead of time so that you don’t have to do manual work when you post. The dedicated tab for Pinterest allows you to create native pins. To win the Pinterest engagement game, schedule your pins with image alt text, emojis and GIFs.
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4. Add a “Pin It” Button to Your Website
A “Pin It” button on your blog is a great way of promoting it and getting more traffic from Pinterest.
Clicking on the “Pin it!” button will allow you to easily add your blog post onto their Pinterest board. This allows their followers to easily see and click on your post, which can result in more traffic.
You can also get more traffic by having your post pinned by people.
If you are looking for a simple way to promote your blog posts, and increase traffic to Pinterest blogging, add a “Pin It” button to your blog!
How do you add a “Pin It” button to your blog?
There are several ways to add the “Pin It” button to your blog. The button can be added to the code of your blog using a plugin. A plugin is the best option if you don’t know how to code.
The Pinterest widget creator makes it easy to add a “Pin It” button to any image on your blog.
5. Make it easy to find pins for your blog posts
It’s crucial to include keywords in your pin titles and descriptions if you want to drive traffic to Pinterest blogging.
Keywords will help Pinterest users locate your content when searching for topics that are similar to your blog. Additionally, keywords will help Pinterest algorithms identify the purpose of your pins and promote them accordingly.
Focus on keywords that are relevant to your blog topic or audience when choosing keywords.
If you blog about fashion, you might use keywords such as “style tips,” outfit ideas, or street style. You can increase Pinterest traffic by including relevant keywords in your pins!
Fashionstreet used the keyword “winter outfit ideas” as a pin title and description in order to target the same high volume search query.
Here are some tips for using keywords in your pins
- Be sure to use the right keywords to describe your post
- If you are unable to find the right way to use keywords in your description, hashtags will work.
- In your image’s ‘alt’ tags, include keywords
This is an interesting read: How to use Pinterest SEO to advertise your business
6. Use Rich Article Pins
Rich pins allow you to add more information to your Pins. They are created using metadata from your website. Therefore, they keep changing with the changes.
There are three types:
- Pins for product
- Pins for recipes
- Article pins
Article pins are of course our main interest!
An article rich pin can be added to your board. It looks great and also contains additional information that can pique interest and get people to click through to you blog.
It’s also super easy to set it up! You just need the URL of your blog post to promote and you can then go to the Pinterest developer site to create your pin. You can drive serious traffic to your blog in just a few seconds!
For more information, see the Rich Pins developer article.
Promote Your Blog
There you have it! These are six easy ways to use Pinterest to boost traffic to your blog. This is only the beginning. There are many other ways Pinterest can be used to increase traffic to your blog. These tips are a good start. SocialPilot’s automation tools make it easy to pin your content. Get started today!
SocialPilot’s first post, Pinterest for Blogging: 6 Amazing Tips to Increase Your Blog Traffic, appeared first on SocialPilot.
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