Businesses of all sizes, from automobile, lifestyle, enterprises, and startups, are using social media to connect.
It can be nerve-racking to try and promote your brand in such a crowded space.
How can you make your brand stand out?
The answer is hashtags.
The right hashtags will help you get your brand noticed and draw more attention to your content.
Here’s a list of top 15 industries in 2022 using popular hashtags on social media.
Popular Social Media Hashtags: Top 15 Industries for 2022
1. Banking and Finance
According to Forrester, the banking sector is moving towards innovation and is ready to invest in tech, talent and fintech. Gen Z is a committed student of financial education and will take advantage of every opportunity to invest.
It is already a multitrillion-dollar industry and its valuation is increasing at an alarming rate.
Shibtoken, which is a decentralized cryptocurrency shares a video about scams on social media. It aims to educate its users on how to avoid falling for one. It is important to get rid of mistrust and scams as they are common obstacles in this industry.
The video was well received by the audience. In just twenty hours, it received 1.2K comments and 3.6K retweets. It also got 11.4K likes.
Useful Hashtags in Banking and Finance
#banking #finance #bank #fintech #finance #investment #bitcoin #crypto #cryptocurrency #trading
Interesting read: 5 Steps to create a Social Media Hashtag calendar
2. Entertainment
The Entertainment and Media industry is on an explosion. OTT platforms have increased their popularity and made entertainment more accessible to everyone.
The OTT video revenues alone amount to $24.6 billion. Podcasts are also generating $1 Billion in advertising revenue.
YouTube has seen Netflix’s presence grow to a colossal extent. The platform is a magnet for non-Netflix users, who are able to download jaw-dropping trailers and teasers of the latest shows almost instantly. YouTube has already seen 22.2 million subscribers.
Top Hashtags For Entertainment
#media #news #press #marketing #entertainment #radio #podcast #advertising #branding #trending
3. Micro-mobility
As more people are becoming health-conscious, micro-mobility will be the industry of the future. Global market is expected to reach $195.42 in 2030.
Lime is a green initiative that makes riding safer for both people and the environment. The hashtag #RideGreen is used to encourage user-generated content and promote the initiative. With regular posts and encouraging people to use micro-mobility, they are already taking over social media.
Best Hashtags For Mobility
#micromobility #escooter #electricscooter #urbanmobility #emobility #scooter #mobilit #escooterlife #electricscooters #escooters
4. Fashion and Beauty
By 2025 the fashion industry will be a trillion dollar industry. Digital presence will only accelerate this process. 96% Beauty brands have a stellar social media reputation.
Zepeto shares their gorgeous fashion looks on Twitter. In just six hours, they had decently engaging figures.
Fashion and Beauty Hashtags Popular
#fashion #fashionblog #fashiondiaries #fashionaddict #fashionweek #beauty #beautyful #blackbeauty #beautytips #beautyqueen
5. Hospitality
Covid’s impact on the hospitality and travel industries is expected to be a short-term recovery. The hospitality industry generates more than $190 billion in revenue. It is expected to grow rapidly once things improve.
Amalfiwhite is open to all who wish to enjoy their luxury hospitality in the United Kingdom. A great Instagram post is a great way to attract tourists.
Top Hashtags in Hospitality
#hospitality #hotel #travel #hotels #restaurant #tourism #hospitalityindustry #food #hotellife #luxury
6. Health & Fitness
Social media is booming for health and fitness brands. There are DIY videos and tips shared by influencers around the world. This industry will be worth $136.59 million by 2022.
Dan The Hinh is a popular fitness Facebook group that posts workout videos. In just a few hours, this fitness video received 7.3K responses and 1.1K share requests.
The Best Hashtags For Health and Fitness
#health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney
7. Food & Beverage
The food and beverage category is undoubtedly the most popular on social media. This niche is responsible for more than 30% tweets , and 60% Facebook posts .
Suerte Bar&Gill shares a video of their bartender preparing a refreshing beverage that is sure to entice everyone.
Top Hashtags Food and Beverage
#food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails
8. Home Decor
Online home decor has seen a significant increase in popularity over the past decade. This niche has a compound annual growth rate of 4%. If you fall within this category, now is the time to get your social media channels up from hibernation.
Home Adore is a Twitter account that shares home decor inspirations and ideas. Already, they have 2.2M fans. They have fulfilled their inspiration cravings!
Home Decor Trends
#homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner
9. Real Estate
In the US alone, more than 2,000,000 real estate agents live. 70% are active via social media. Grab every opportunity to jump on board this bandwagon.
Sonoma County, a professional real estate agent, tweeted about a beautiful home in California. They use social media, just like every agent in real estate, to increase sales.
Best Hashtags for Real Estate
#realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife
10. Dental
By 2030, the dental industry will reach $698.8 million. Social media makes it easy to be a trusted and superior choice for nervous patients by making use of this industry.
Bridgewater NHS posted a sweet testimonial from a customer to help build trust in their services. Dental is no longer scary!
Popular Hashtags for Dental
#dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening
11. Photography
Photographs are a common part of social media. Uploading your work continuously to your portfolio increases credibility and helps you get more clients.
Richard Bernabe is a well-known photographer who tweets his captivating clicks. This Utah post received 1.9K likes, and 238 retweets.
Top Hashtags For Photography
#photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography
12. Technology
More than 55% IT buyers base their purchasing decisions on brands’ social media profiles. This is enough to convince any buyer in this niche to maintain a social media presence.
Hacker News is a popular site that shares intuitive tech news. Their Twitter following is 751K+.
The Best Hashtags For Technology
#technology #tech #innovation #engineering #design #business #science #technews #gadgets #smartphone
13. NGO
90% of NGOs around the world use social media to reach people seeking support. All the achievements made following donation campaigns will be documented on a social media profile. This will help boost future efforts.
Mercy Ships is a worldwide phenomenon that does great things. Here’s a post on their volunteer anesthetist, who saved many lives in Uganda.
Popular Hashtags to NGO
#ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization
14. Education
Education has enjoyed a boom in the last decade, and it is now poised to continue its growth. In 6 years , e-learning will reach a trillion dollars. It will be difficult to evolve in this space, that’s certain.
Coursera is a top-rated learning platform that promises to educate the masses from world-class universities. It is active on social media to encourage people to learn and upskill in a self-paced setting.
The Best Hashtags For Education
#education #learning #school #motivation #students #study #student #children #knowledge #college
15. Healthcare
Pandemics have further demonstrated the importance of healthcare and its life-saving benefits. It will be worth $10 Trillion by 2022.
As global health problems intensify, the rise in healthcare will lead to an increase of tech and manufacturing industries.
CVS Health, a top pharmacy in the US, is active on social media to address healthcare-related issues. They have even collaborated with famous athletes to highlight the importance of health and well-being.
Useful Hashtags in Healthcare
#healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle
Interesting read: Social Media Hashtag Infographic
Conclusion
All industries need to be present on social media. There are many strategies that you can employ to gain an advantage, and it is often advisable to continue experimenting.
Hashtag marketing is one such growth hacking strategy. It not only adds more reach to your posts but also serves as a social listening device.
Track your competitors and target audience by looking at the most popular hashtags.
Does that sound confusing? It sounds confusing?
Here’s what you get
- Social media hashtag calendar featuring 3600+ hashtags. Also, get ideas for content and other social media topics
- Multiple templates available for major holidays as well as everyday themes
- Use the Hashtag Guide to Restructure Your Social Media Presence
Grab the kit quickly to increase your social media efforts.
SocialPilot’s first article, 140+ Top 15 Industries Hashtags of 2022, appeared first on SocialPilot.
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