Game Changer: LinkedIn’s Approach to Rewarding Top Creators
While other social media platforms like Meta are making it easier for users to gain recognition through paid subscriptions, LinkedIn is taking a different approach. Instead of just paying for recognition, LinkedIn emphasizes the importance of skills, experience, and effort in its Top Voices program, particularly in its new Top Community Voices tier. This badge is easier to earn, yet equally prestigious.
LinkedIn’s Top Voices: A Quick Overview
Top Voices badges are LinkedIn’s way of showcasing top creators, making it simpler for members to identify and follow valuable content from experts around the world. The LinkedIn Influencer program, an exclusive group of creators handpicked for their thought leadership, has evolved into the Top Voices program, which now includes two tiers: Top Voice (1) and Community Top Voice (2). These badges don’t verify a user’s identity, but they signify that you’re a highly valued creator on the platform. For instance, Christina Garnett, Principal Marketing Manager, Offline Community and Advocacy at HubSpout, saw a 300-follower increase in one to two weeks after earning her Community Top Voice badge.
Understanding LinkedIn’s Top Voice Badges
The highest tier badge on LinkedIn is the blue Top Voice badge, reserved for senior-level experts and leaders handpicked by the LinkedIn Editorial team. Unlike the Community Top Voice Badge, this one isn’t tied to a specific niche. The badge simply reads ‘Top Voice’.
How to Become a LinkedIn Top Voice
Earning a LinkedIn Top Voice badge is possible with the right strategy for building your brand and following through high-quality content. To kickstart this journey, begin by defining your audience, ensuring your LinkedIn profile is complete, creating high-quality content, and engaging with other LinkedIn creators.
Defining Your Audience
Identify who you’re speaking to and how you can solve their problems with your unique skills and experience. This is the foundation of all your LinkedIn activities and an essential step towards success.
Optimizing Your LinkedIn Profile
Ensure your LinkedIn profile is complete with a professional photo, catchy headline, and an engaging cover photo that highlights your areas of expertise. Switching to Creator Mode will grant you access to useful features like the ‘Follow’ button and analytics.
Creating High-Quality Content
Consistently producing engaging and helpful content is key to building your brand and earning the LinkedIn Top Voice badge. Sharing your experiences, including career mistakes, helps build trust with your followers. Experiment with various post formats to find what works best for you.
Engaging with Other LinkedIn Creators
Building an engaged following goes beyond just posting content. It requires meaningful interaction with comments on your posts and other users’ content. Thoughtful comments can attract potential followers to your profile and increase your visibility in their feeds.
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