Can you run a social media account only using AI?
I recently took some time off work and thought I’d use the opportunity to answer this question.
What I did and the experiment parameters
I focused on a weeklong period, scheduling all content through Buffer. This approach allowed me to analyze the performance of AI-generated content, which I did using the stats LinkedIn makes available.
The results
Now, I need to share one thing about me: my data analysis skills aren’t the strongest. So I’ve had to turn to AI at this stage of the experiment as well.
Impressions and engagements
Over the 7-day experiment, the AI-generated content garnered significant visibility totaling 9,624 impressions, generating 151 user interactions through likes, comments, and shares registered as engagements.
Engagement rates
We can also examine user behavior through the engagement rates, also known as the ratio of interactions to impressions.
Actual content performance
Moving on from the averages and aggregates of the whole week, one major note from the performance of content across the week is that actionable advice directly helping readers succeed at something performed dramatically better.
Time Series Analysis
I got ChatGPT to make a chart plotting daily impressions throughout the week.
What went well
So, let’s talk about the good stuff from this AI content experiment. When I dove into the numbers and the ups and downs of the week, a few cool things really stood out.
What didn’t go well
Prompting AI tools is more an art than a science, which means there’s no precise way to get it to truly “sound human” unless you interfere and edit the content it generates.
Conclusion
So, yes, I published AI-generated content for a week straight, and no one noticed. In fact, my engagement stayed the same and was even better in some cases.
Did you miss our previous article…
https://onlinemarketingagencies.net/10-beginner-social-media-strategies/
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