Content: The Key to Search Engine Ranking
It’s no secret that content plays a major role in search engine optimization (SEO), whether you’re a novice or a seasoned SEO enthusiast. Google, the search engine giant, has repeatedly emphasized the importance of high-quality content in its ranking algorithms. This includes updates such as E-A-T (Expertise, Authority, Trustworthiness) and the recent Google Helpful Content Update, which rewards or penalizes websites based on the usefulness and quality of their content.
Industry Insights: Building Authority with Content
What’s the secret to building authority in your industry? We’ve gathered insights from industry veterans and emerging businesses on how they leverage content to establish their niche authority.
Guides and Statistics: The Power Combo
Richard Allan, co-founder of energy startup Warmable, believes that a well-stocked content library is a sign of substance. A website with 50 pages of content is likely to outshine one with just 5 or 10. But the secret is in the details – specifically, statistics. Focusing on data-driven content that answers real questions people are asking can help establish your authority. It’s all about providing that “killer statistic” that both users and journalists crave.
Presentation Matters: Making Content Digestible
According to Justine Gray of content platform Trending Impact, the way you present your content is crucial. To be informative, authoritative, and educative, content must be easy to digest. This can be achieved by using bullet points, short paragraphs, and data-rich graphs or images. Features like accordion tabs for FAQs, dropdown menus, and clickable tabs can help organize your content and improve user experience.
Human Touch: Leveraging Authority Figures
Adding a personal touch to your content can give it a significant boost. Google now gives more weight to content authored or reviewed by experts or team members. Having a real face attached to your content and relevant qualifications in the author’s bio can greatly enhance your credibility. This is particularly beneficial for industries like medicine and finance. Guest writers who are experts in their fields can also add immense value to your content.
Visual Content: More Than Just Text
Dean Benzaken, co-founder of Techvolutionary, reminds us that content isn’t just about text. Visual content, such as videos, can greatly enhance the value of your content. With the help of AI, you can turn your existing content into voice notes or use tools to break down long videos into smaller, captioned ones. There are countless opportunities to make your content stand out and establish authority in your niche.