There are quite a few different reasons why a small business should invest in SEO. One of the most important reasons is simply visibility. The higher that a business' website ranks in certain SEO factors, the higher it will show up on a search engine results page. Typically, the higher a website is on a results page the more a user will trust it. SEO is also an extremely affordable way to market a … [Read more...]

There are quite a few different components of a content marketing strategy. One of those components is simply focus. When creating a content marketing strategy you need to figure out what you are going to focus on. Typically, businesses will focus on getting the attention of customers and potential customers alike. You also want to make sure that customers that visit your website or view your … [Read more...]

An organic click through rate is very simply the percentage of users that click a link that is on a search engine results page. There are a few different ways that you can boost these rates and one of those ways is to use meta descriptions. You want your meta descriptions to be relevant as well as popular. The relationship between search rankings and click through rates is exponential as the more … [Read more...]

Automating your Social Media is very important as it give you valuable data that you can use to create a future plan. A lot of people will leave and possibly leave a bad review if they are waiting for too long. Having automation will allow you to have around the clock customer service and FAQ answering. Having just those two things will increase customer loyalty leading to good reviews and good … [Read more...]

There are many different ways that you can implement AI applications in digital marketing. This can help you segment your customers which will make it much easier to personalize your content and marketing messages for them. If you don't use AI, this is basically impossible as there wouldn't be enough time in the day to personalize that many messages. When you implement AI, you also are able to … [Read more...]

When you are building your social media content you are going to be busy. There is always something to do. It is very smart to start to automate some things to help you get an upper hand. Chatbots are great automation as they allow around the clock customer service. They can also answer various questions that people may have when you are not around. Automation will help bring together you, your … [Read more...]

Having a search engine optimization plan is something that every ecommerce company needs to have. It's constantly changing so you need to make sure you are ahead of the game. When you have content that is good and engaging people will stay longer. Google getting this data is valuable because it will help you get higher up on the list. Make sure you have content to bring the consumers in and the … [Read more...]

With regards to decision making for customers, social media plays a major role. To obtain desired results on social media in terms of reactions and interactions from your audience, you need to provide information that they both like and understand. Some tips for how to achieve desired results include listening to your competition and market, only sharing content that you would enjoy yourself, … [Read more...]

If your business follows the B2B model and you are hoping to get high-quality leads for your website, it is imperative that B2B SEO practices are followed. B2B SEO practices include nailing the keywords, making sure you have an updated and accurate website, generating many high-quality backlinks, staying abreast of new developments, and following the buyer's journey from awareness to decision … [Read more...]

Businesses of all sizes, from automobile, lifestyle, enterprises, and startups, are using social media to connect. It can be nerve-racking to try and promote your brand in such a crowded space. How can you make your brand stand out? The answer is hashtags. The right hashtags will help you get your brand noticed and draw more attention to your content. Here's a list of top 15 … [Read more...]