src="https://buffer.com/resources/content/images/2022/01/simon-berger-twukN12EN7c-unsplash.jpg" alt="A Year And a Half Later, Here's How The Four Day Workweek is Going at Buffer"> It was initially only for one month that we tried a four-day workweek. Joel Gascoigne, our CEO, stated in May 2020 that the 4-day workweek was about "well-being, mental and family health" and that it would be for a … [Read more...]

src="https://buffer.com/resources/content/images/2022/03/sixteen-miles-out-I8Lrm5rsoso-unsplash.jpg" alt="From Etsy Store to Multimillion Dollar Candle Studio: How I Grew My Small Business"> In 2013, I was thinking that selling candles on Etsy would be a side-job to my job as a graphic designer. Brooklyn Candle Studio is now a global company that produces over 500,000 candles per year. It has 20 … [Read more...]

Content is the king! It can be difficult to create high-quality content, especially if you have to use a lot of resources. But you can still do a lot if you are aware of the latest trends in content marketing. Modern content automation tools can be a great help for your business. Content automation refers to the process of automatically generating content using technologies such as Artificial … [Read more...]

You can't afford repeating the same tedious tasks as you grow your PPC agency. It's better to spend your time helping clients and increasing your sales. There are a lot of useful tools and software that will help you stand out from the crowd. Let's look at the best PPC tools available. Even better? Many of them have a free trial so that you can try them out before you commit to … [Read more...]

Are you a person who clicks the "checkout" button to purchase something, but then leaves before you get it finished? There are many little things that can prevent you from completing a successful checkout. It can be too difficult to complete the checkout process. Your customers should experience the same process. To get to the finish line, they need a seamless experience with their … [Read more...]

Contrary to popular belief the work life of social media managers is quite hectic. It is exhausting to try and find new ideas for social media posts every day on multiple social networks. This task requires serious strategic planning. Unfortunately, many brands fail to do this. It's time to stop posting random posts and create a solid plan using a social media calendar template. Social … [Read more...]

Every company has a content strategy to engage customers across multiple channels and guide them down the sales funnel. Content curation is an important part of any content strategy. Although it is important to create original content, it is unrealistic to expect new content for every social media post. Most content marketers mix original and curated content. Sales can also be affected by … [Read more...]

To truly understand your product, you need to walk a mile in the shoes of your customers. Fair enough. It is important to know what your customers feel, from the moment they find your product online until they make a purchase. As a brand, it is important to improve customer experience. This helps you improve your product's quality and drives customer satisfaction. How can you learn … [Read more...]

What business wouldn’t want to improve its brand image, increase visibility and increase website traffic? All of these goals can be achieved by brand ambassadors. If you choose the right person, they can open up new channels of communication. What are brand ambassadors? Who are they and why is it important? They are the company's business partners that use word-of mouth marketing to promote … [Read more...]

Startups are regarded as some of the best workplaces to work at. Why? Small (but incredibly close) teams, working tirelessly to make your idea a reality—the whole shebang. Even the smallest victory makes you feel like a Fortune 500 firm, bringing you one step closer to “making it”. While this may be a somewhat romanticized version of how you got started, here’s a reality check: 20% … [Read more...]