We all hoped for a fresh start in 2021 after a turbulent 2020. (Please, no Tiger King. We can see that, looking back on the last year, we are still struggling to navigate these unknown waters, especially for those marketing small businesses. Most companies focused on getting their businesses online to survive the 2020 pandemic. Twilio claims that COVID-19 helped companies to accelerate their … [Read more...]

The payday loans algorithm continues to challenge search engine optimization (SEO) practitioners across the world, notably in the US and UK – the two largest markets for payday loans. In 2012, UK’s payday loan market was worth around £2 billion and was so sought after that Google’s entire first page for payday loans was dominated by black hat results. In response, the tech giant created a … [Read more...]

You can save a lot of time and money by using content curation to help you market your campaign. Content curation has become almost a necessity in today's digitally competitive marketing environment. Content curation has many benefits. It can help you build brand relevancy, save time and energy, and connect with your audience. Because it is how your audience perceives you, your brand image is … [Read more...]

src="https://buffer.com/resources/content/images/2022/03/bannon-morrissy-RmMZUh0Q4MA-unsplash.jpg" alt="2022 Pay Analysis: Our Unadjusted Gender Pay Gap is Below 1%"> Our unadjusted gender gap in Buffer's pay is now below one percent for the first time since we began to analyze the gender pay gap. This number is likely to fluctuate due to team changes but we are proud of this achievement. … [Read more...]

Bill Gates, in an essay published on the Microsoft website in January 1996, first used the phrase "Content Is King". In his essay, Bill Gates stated that content will be where most of the "real money" in the Internet's future years. It is interesting to note that what he said over two decades ago about the Internet is still true today. Content marketing is a popular form of online marketing … [Read more...]

The Emojis have been a lifesaver in the world of texting. Emojis can transform long blocks of text into expressive conversations. An online survey shows that 92% use emojis for communication. With frequent updates of new Emojis, this statistic continues to grow. You can emojiify your text in no time. The main question is whether emojis have a wider application than amiable interactions. If … [Read more...]

30-second summary: Marketers need to use historical and forecasted data in order to drive blog content SEO is all about ensuring that the content adds value to competitors by providing additional information or FAQs. SEO will suffer if the content is full of errors. Content created in partnership with RankIQ These are the top 25 SEO tips for … [Read more...]

Every business that wants to reach their audience online must have a digital marketing strategy. You need a clear plan to use social media to promote your eCommerce products or your blog to drive website traffic. How can you create your digital marketing strategy. We will be looking at What exactly is a digital marketing strategy? Why digital marketing strategies are … [Read more...]

Do you get tired of being told by clients that their copy needs to convert? Perhaps the words are too simple, clear, and concise to sell. You are in dire need to hire a master copywriter to work for your agency. You can't be a copywriter for every writer. Copywriting is a different art form that uses words to connect with the audience and drive profitable customer actions--emphasis on the " … [Read more...]

src="https://buffer.com/resources/content/images/2022/01/daria-shevtsova-F2WkASk1ELE-unsplash.jpg" alt="Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022"> We all have seen the adorable National Dog Day videos and artfully photographed National Coffee Day latte photos. Although these holidays are not celebrated worldwide, they can be a fun way to interact … [Read more...]