Update 2 February 26, 2005, 5:48 EST 1,552 accounts were affected. 618 accounts had unauthorized content. Our current understanding is that Buffer was used to gain access, but not individual accounts. However, we aren't certain. Update 1: February 26, 2005, 5:05 EST We have learned that access to several Buffer accounts was gained, which were used to spread support to Russia's … [Read more...]

It's shocking to say, but brands haven't been using Snapchat to its full potential. Unbelievable, isn't it? Snapchat content marketing is different than other platforms. You can enjoy higher engagement rates by creating unique content for your followers. Give them a glimpse of your unpolished version if you wish to. How would you accomplish that? You can share personal content and … [Read more...]

TikTok doesn't need to prove its superiority anymore. TikTok was a fierce competitor in the industry, breaking records and attracting billions of users. It also became a popular trend: short-form videos. TikTok remains a crucial channel for brands targeting Gen-Z consumers. If your brand is well-marketed, TikTok can make your brand viral and help you influence your audience. TikTok … [Read more...]

You probably know the importance of having a diverse selection of products, whether you are just getting started in Ecommerce or have been around for a while. If you attempt to be successful in a highly competitive market, your chances of success are high that you will only generate subpar or non-existent results. Why? Because you are just one of many Ecommerce companies selling the same … [Read more...]

In the 1990s, there were two choices for website backgrounds: a solid or repeating color. You'd find websites like these beauty. Image courtesy UXPin Except for something very unusual, you do not want your landing page to look this way. This is because your background is so busy that you feel overwhelmed... and other reasons. Today's tools make it easy to create … [Read more...]

The internet is awash with digital video content, such as YouTube, Facebook, Twitter, and other platforms. These are the numbers. Statista predicts that online video will be viewed by 248.9 millions people in 2022, primarily in the United States. There are many advertising opportunities available for your brand with so many people watching digital videos. To bring people to your landing … [Read more...]

Audit. Improve. Execute. Repeat. Social media marketing should be a key part of your marketing strategy. You need to know how to conduct a social media audit. But, many businesses aren't willing to invest the time or money in a social audit. They end up drowning in surplus money, time and labor over the long-term. We have created a step-by–step guide to help you run a successful … [Read more...]

30-second summary: It is almost impossible to keep up with the changing search landscape. Although an email inbox for an SEO or search marketer can seem overwhelming, it can also serve as a powerful tool that keeps you up to date with industry developments and helps you keep track of the competition. These must-have Google email notifications will notify you when site … [Read more...]

src="https://buffer.com/resources/content/images/2022/02/javier-allegue-barros-C7B-ExXpOIE-unsplash.jpg" alt="Our Vision for Location-Independent Salaries at Buffer"> It's a great pleasure to announce that Buffer's long-term goal is that Buffer's salaries will not be determined by where you live. Last year was our first step in this direction. We moved from four location-based cost-of-living … [Read more...]

Sometimes, people declare that email marketing is dead. However, no other marketing channel can match email's Return on Investment (ROI). Email marketing can generate $36 per $1. Despite the current famine, 77% reported that they saw more engagement from email marketing in 2021, even though their weekly emails were smaller than the previous year. A well-crafted message will make a difference … [Read more...]