Introduction These days, influencer marketing is becoming the go-to strategy for brands looking to introduce their products to the market. Influencers have taken over platforms like Instagram, Facebook, and YouTube, making it impossible to ignore their impact. The Stats In fact, did you know that influencer marketing accounts for 38% of marketers who plan to spend between 10 and 20% of their … [Read more...]

What is a Swipe File? Learn how to build a swipe file, a treasure trove of ideas and inspiration, to overcome creative blocks and spark your social media content. The Benefits of a Swipe File Discover how a swipe file can streamline your ideation process, help you understand trends, and ensure your content stands out in today's competitive digital world. Why Create a Social Media Swipe … [Read more...]

Threads is Here to Stay Threads by Instagram is proving to be a force to be reckoned with in the social media world. With an estimated 160 million monthly active users and counting, Threads is gaining traction and becoming a go-to platform for many. Let Your Followers Know You're on Threads When you sign up for Threads, your Instagram followers will receive a notification and be prompted to … [Read more...]

Social media has become an essential tool for brands to connect with their audience. But in order to get your audience to take action, you need to be explicit about what you want them to do. That's where a call-to-action (CTA) comes in. What is a Call-To-Action (CTA)? A CTA is a button or message that prompts your audience to take a specific action, such as signing up for a free trial or … [Read more...]

From the moment I started my company, Motif Skincare, I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference in people's routines—products they would discover and want to buy again … [Read more...]

Create, Repurpose, and Repeat With the social media landscape constantly evolving and the pressure to produce new and engaging content, it's time to repurpose content for social media using AI. Content repurposing, also known as content recycling, is the process of reusing existing content and presenting it in a new format to increase its lifespan and reach. In this article, we'll explore the … [Read more...]

Differences Between Market Intelligence and Content Curation Market intelligence and content curation are similar but have fundamental differences that business professionals should know. Market intelligence is about interpreting market data, while content curation collects and presents data for evaluation. How Do You Sharpen Market Intelligence with Content Curation? Discovering and curating … [Read more...]

LinkedIn Premium for Job Seekers vs. Creators LinkedIn Premium has long been known as a valuable tool for job seekers, but what about creators? One content writer decided to put LinkedIn Premium to the test to see if it's worth the cost for those looking to build their personal brand and grow their audience on the platform. Here are their findings. What You Get with LinkedIn Premium Before diving … [Read more...]

According to a recent study, social media managers work between 41-59 hours per week, which is more than the accepted standards. If you’re a social media marketer, you know the situation firsthand. Considering how complex and overwhelming social media marketing has become, social media marketers must rely on technology to drive results. That’s where using a social media dashboard is so crucial. … [Read more...]

Why we spent a week on bug fixes Like any product, there are bugs in Buffer. We believe that making these improvements while resolving bugs can have a huge impact on the user experience. But this week wasn't just about bug fixes — this was about taking an opportunity to bring the whole engineering team together to improve how we work. How Fixathon worked Ahead of the Fixathon, we crafted a … [Read more...]