Marketers must keep your company at the forefront of customers' minds. You must work towards sales acceleration, lead generation, and conversions. How can you do this? Email newsletters are a great way to do this. Did you know that 31% of B2B marketers consider email newsletters to be the best strategy for lead nurturing. Email newsletters are the most popular form of content marketing … [Read more...]

src="https://buffer.com/resources/content/images/2022/03/ASK-BUFFER-05.png" alt="Ask Buffer: Is It Too Late to Get Started on TikTok? "> Question: It feels like too much time has passed to get started on TikTok. I was skeptical that it would be a great social network to market to customers. Now, I am wondering if it is too late to get started on TikTok from scratch. How do I start? … [Read more...]

B2B businesses need content to drive traffic and convert leads into customers. It's no surprise that B2B companies are increasing their content marketing budgets each year. However, do they make use of content marketing to its fullest potential? How can you create content that achieves multiple goals such as traffic acquisition and ranking? The challenge is B2B content B2B content can be … [Read more...]

Your site is visited by a visitor. Look around. Leaves. It happens all the times. If you don't get conversions, you are wasting money. It's frustrating. How can you get people to stay? What can you do to convert those visitors who come once into long-term customers? Opt-in pages are the answer. We will walk you through opt-in pages and explain why they are so effective. You'll also find … [Read more...]

"Let's do it. Your idea was to start a podcast. You hesitated, and then you decided to abandon the entire plan. Today, I say: Let's get it done! Why not? Every day, the Podcast industry is filled with new podcasters for nearly every niche. Recent data has shown that podcasts have risen dramatically from 500,000 in 2018 and to more than 2 million by 2021. Podcasts are becoming more … [Read more...]

User-generated content (UGC), has been a hot topic in digital marketing for the past few years. During the COVID-19 crisis however, it seems more important than ever that customers trust you with reviews, unboxing video and social media takeovers to help your marketing campaign. Brands around the globe are searching for ways to make people rave about their products or services, as consumers … [Read more...]

src="https://buffer.com/resources/content/images/2022/02/jose-hernandez-uribe-XRMjwcXExKY-unsplash.jpg" alt="The 10 Questions I've Been Asked the Most in 400+ Values Screening Interviews"> In the past year, we have brought in close to 30 new colleagues. For each hire, we have done 15-25 values screenings. Over the past year, I have done approximately 400 value screening calls. I also always give … [Read more...]

LinkedIn is now the top choice in marketing. Why not? It softens the formal tone of an email and increases the response rate through connecting with your followers. LinkedIn also welcomed Live streaming video and Video Meetings. LinkedIn is no longer a job-seeking platform. LinkedIn has evolved into a platform that allows professionals and businesses to share world-changing ideas and … [Read more...]

Marketing operations have evolved to include automation and data analytics. It is becoming more common for companies to enter this market. This means that they must adapt to changing environments to stay profitable. Companies need marketing data analytics for improving the customer experience. SMEs and corporations can have a competitive edge by focusing on consumer-centric information. … [Read more...]

One platform is invincible and stays afloat no matter what happens to other social media platforms. Yes, Twitter is being mentioned! In the past few years, it has made bold moves to revolutionize internet conversations. Twitter is a sensation when it comes spreading news like fire. If you want to keep up with the latest trends, this platform is for you. This platform is your one-stop shop … [Read more...]