Facebook boasts more than 2.9 million users around the world, which gives marketers an huge audience. If you have ever tried to advertise on Facebook you will know that there are many ad formats available. Which one should you pick and give a try? We suggest, hint, hint - giving link ads a try. Why? Why? Because Facebook link ads can be flexible and user-friendly. This makes them an … [Read more...]

Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity, but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. An American Express Report found that in 2019 women … [Read more...]

Entrepreneurs, small-business owners, and marketers often ask the same question in today's digital age: "How can I stand out among other accounts?" Social media is an effective marketing tool. It's been used by big brands like Wendys to become pop-culture icons. Small businesses can also use it to make a name for themselves in their industry without spending a lot of money on marketing. In … [Read more...]

src="https://buffer.com/resources/content/images/2022/03/Blog-Post--6-.jpg" alt="A Better Way to Save Your Social Posts for Later"> Social content ideas can come at any moment. Do you think anyone else has an idea right before they go to bed? But they are rarely ready or fully formed. It might be necessary to create a video, write copy, or pass your idea along to another person. There are a … [Read more...]

Twitter is a powerful platform for influencing the masses. Twitter is a must-have platform for everyone, from top-rated brands to small businesses. Trending on Twitter requires specialised effort and tricks, unlike other social media platforms. Twitter offers the ultimate source for fleeting entertainment, from a concise bio to short posts with well-planned hashtags. Since its launch in … [Read more...]

src="https://buffer.com/resources/content/images/2022/03/Buffer_SD_Team_--42-of-67-.jpg" alt="We Included Every Member of This Team in their New Teammate's Onboarding, Here's Why"> We prepared for our first hiring push for the Customer Advocacy (our customer support) team in 2021. We needed to hire five Advocates due to personnel and strategy changes. This is more than we had ever hired since … [Read more...]

Do you ever find yourself scrolling down a page and wish you could get to the end quicker? Headings are great for finding what you want on a page. Sometimes, however, it would be helpful to have a shortcut to get to your destination. An anchor link is a small tool that allows a user to jump between pages . This subtle design technique improves user experience by guiding users along and … [Read more...]

Consumers enjoy the convenience of having all the information they need, but are also aware of how their personal data can be misused. The Nielsen 2021 Trust in Advertising Survey found that 36% of respondents distrust advertisements on social media networks and 36% distrust search engine results ads. "People are shopping online more often, so they have realized that the best ads may not always … [Read more...]

When you are an email marketer, what is your ultimate goal when designing an email campaign? It should reach as many people possible. There is only one way to make sure that your email design is accessible. Your emails won't get the results you desire, no matter how compelling your copy or how appealing your design. Email accessibility doesn't only mean enhancing visibility and increasing your … [Read more...]

30-second summary: Search Ads 360 has had one of the most significant updates in 10 years. Alex Medawar, Performics Senior Media Manager, shares highlights from the latest updates on budget optimization, performance monitoring and inventory management Google has just announced a major update to Search Ads 360. SA360 has become even more powerful than it was when it was … [Read more...]